BREAKING: Anheuser-Busch CEO Speaks After
Company Gets Crushed
Townhall,
by
Katie Pavlich
Original Article
Posted By: mc squared,
4/14/2023 8:38:39 PM
After alienating "fratty" customers and hiring biological male Dylan Mulvaney to promote Bud Light, resulting in a $5 billion loss over the past few days, Anheuser-Busch CEO Brendan Whitworth is finally weighing in.
"As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew, We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders,
Reply 1 - Posted by:
downnout 4/14/2023 8:44:38 PM (No. 1448172)
I can’t recall ever reading something so mealy-mouthed and wishy-washy. Lots of words that said absolutely nothing.
79 people like this.
Reply 2 - Posted by:
Northcross 4/14/2023 8:45:33 PM (No. 1448175)
It took an army of PR specialists to come up with that meaningless dribble?
76 people like this.
Reply 3 - Posted by:
DVC 4/14/2023 9:05:47 PM (No. 1448193)
This sort of nothing statement is going to satisfy exactly NO ONE.
Sorry, not impressed.
The CEO is an idiot.
63 people like this.
It read like he used ChatGPT to write it and there's enough gaslighting in it that it might qualify as a natural resource...
46 people like this.
Reply 5 - Posted by:
smokincol 4/14/2023 9:57:54 PM (No. 1448233)
a real display of masculinity, I'll bet
27 people like this.
Had the opportunity to right the ship but instead spews a bunch of political motherhood. Can't say that I'm proud of the beer they brew but then, I'm not a consumer of it, either. And have any of the other individuals whom AB claims to have honored with their faces on a limited number of cans ever been made public? Why are we only now hearing about this program?
33 people like this.
Reply 7 - Posted by:
zephyrgirl 4/14/2023 10:38:19 PM (No. 1448255)
They're probably hoping it will all blow over. It might, but it might not. All beer tastes the same to me (awful), so I'm no judge of how unique the taste of Bud Light is. Whoever decided that an over-the-top-sissy man in a dress is a good representative for a beer brand is a moron. Just what audience were they aiming at?
41 people like this.
Reply 8 - Posted by:
DVC 4/14/2023 11:03:24 PM (No. 1448263)
Re #7, I heartily agree with your opinion on beers.
When I was hitchhiking around Europe in the 70s, I had a lot of different folks tell me "Well, THIS town has some REALLY great beer. I'll buy you one, you'll love it." I tried to politely decline, but it never worked no matter how much I told them that I had tried a lot of different beers and didn't like any of them.
So, I've tasted a LOT of "the very best German and French beers". One or two sips, done. All are awful, as far as I am concerned.
I never try to press my views about beer on anyone else, though. If people likeit, fine with me.
My wife agrees, and she regrets not being able to boycott A-B. Me, too.
20 people like this.
Reply 9 - Posted by:
DVC 4/14/2023 11:12:23 PM (No. 1448264)
These Belgian Euroweenies are NOT "part of the fabric of this country". In fact, your company is p*ssing on the fabric this country, and we don't like it , and we don't plan on buying your swill any more.
40 people like this.
Reply 10 - Posted by:
MickTurn 4/14/2023 11:42:48 PM (No. 1448272)
BLA BLA BLA....YADA YADA YADDDDDDDDDAAAAAAAAAAAAA.
All of these clowns should be FIRED immediately!
24 people like this.
Reply 11 - Posted by:
SALady 4/15/2023 12:12:35 AM (No. 1448279)
Sorry, but I'm not boycotting your idiotic company. I don't "boycott" because that means a temporary stoppage of something. No, once you do something so evil and vile as what AB did, they lost me for good. I won't be back!!!
I don't care what they say or do. I will never drink another drop of their swill.
34 people like this.
Reply 12 - Posted by:
JHHolliday 4/15/2023 12:17:47 AM (No. 1448281)
Fully agree with #11. I will never buy another AB product. I did the same after Gillette insulted 90 percent of their customers. Once I leave, I am gone forever.
40 people like this.
Reply 13 - Posted by:
ScooterTrash 4/15/2023 1:34:45 AM (No. 1448294)
Hey Whitworth, that wasn't much of an apology. Try this: We screwed up and we're sorry. We've fired that idiot Alissa Heinerscheid and her wokism stupity. From now on we'll stay the hell out of politics and just brew beer.
PS I bought a 12 pack of Coors on the way home tonight.
35 people like this.
Reply 14 - Posted by:
mifla 4/15/2023 3:11:20 AM (No. 1448307)
He will be back. This latest word salad will not stop the loss of revenue. When it gets low enough, he will be back with the idiot VP's resignation in his hand.
18 people like this.
Reply 15 - Posted by:
5 handicap 4/15/2023 5:31:29 AM (No. 1448325)
Only after He PUBLICLY fires the paedophiles and wokesters and denounces all such can America Trust that Anheuser-Busch is truly on America's side!
18 people like this.
Reply 16 - Posted by:
Muguy 4/15/2023 6:40:29 AM (No. 1448332)
Was nothing said about firing that condescending holier than thou” Haaaaaaavad graduate??
18 people like this.
Reply 17 - Posted by:
armywife85 4/15/2023 6:46:11 AM (No. 1448335)
Ultimately, they answer to the share holders. I highly doubt a 5 billion dollar loss in the first few days of this new found wokeism is going to sit well with them.
22 people like this.
Reply 18 - Posted by:
Rinktum 4/15/2023 7:48:48 AM (No. 1448363)
The only thing that bothers me is that their Clydesdales will forever be attached to this awful company.
16 people like this.
Reply 19 - Posted by:
Strike3 4/15/2023 7:59:37 AM (No. 1448370)
You are proud of a LIGHT beer and love all of your loyal employees. Why did you make them the object of a huge joke that lost you billions of dollars and made them ashamed to show their faces in public? Light beers are made up of so little substance and so much water that they all taste the same. It barely gives your kidneys anything to do before your body ejects it.
14 people like this.
Reply 20 - Posted by:
TCloud 4/15/2023 8:26:14 AM (No. 1448379)
I thank the Lord everyday for more than 40 years of absolute and total sobriety as I advance with age!
9 people like this.
Reply 21 - Posted by:
cor-vet 4/15/2023 8:27:34 AM (No. 1448381)
As a sometime beer drinker, I can truthfully say, 'Bud Lite' is not beer. Light beer is not really beer. I agree with Poster #19, light beer is flavored water, overpriced flavored water at that. I haven't tasted a bud lite in 20 years or better and a 'girly-man' on the can is no incentive to go back. I hope the distributors that are going to feel the pinch, have some real product to fall back on, but the loss of the parent company is fine with me.
9 people like this.
Reply 22 - Posted by:
Echohawk 4/15/2023 8:52:19 AM (No. 1448395)
Mr. Whitworth--you neither understand nor appreciate the dynamic here. As Cheating Joe said on 10/30/20, "We have the best ballot fraud organization ever. I won't need your vote on Tuesday, but I will need your vote afterwards." In other words, Conservatives in Dem-targeted states are shut out of the election process. Big tech has censored us, so we are shut out of the tech conversation as well. What we are very good at, what we do with great relish, is boycott woke companies. Haven't you noticed what's happening to Disney? To Nike? To Bed, Bath, and Beyond? These companies have cratered in value because Conservatives no longer buy their products. It's happening right before your very eyes to A-B as well.
15 people like this.
Reply 23 - Posted by:
PostAway 4/15/2023 8:59:20 AM (No. 1448397)
In advertising there is an adage that there is no such thing as bad publicity. AB may have an ad campaign planned that allowed for the negative reaction they got to Mulvaney and have Part 2 of their strategy waiting to be implemented. If so, there will be no apology but “heartland”, “military”, “heritage” and the rest of the focus group approved words and talking points will abound. What I’d like to know is what thought process and outside pressure led to embracing such perversion.
Finally, the bit about being in the business of bringing people together is knee-slapper grade hogwash. They are in the business of selling alcoholic beverages whether to Clem sitting on his porch with just his hound dog or to Mike having a cold one as he mows his lawn wearing his sound cancelling head phones or to Adam downing a shot of Jack after a terrible day at work. They aren’t in the business of world peace.
9 people like this.
Reply 24 - Posted by:
mc squared 4/15/2023 9:45:11 AM (No. 1448428)
I'm surprised at how many ex-Bud drinkers don't know that Ultra, and so many other brands, are A-B products too. I'm educating them one by one.
10 people like this.
Reply 25 - Posted by:
felixcat 4/15/2023 9:56:18 AM (No. 1448436)
So how many living Medal of Honor recipients had their face on their own can?
12 people like this.
Reply 26 - Posted by:
red1066 4/15/2023 10:04:29 AM (No. 1448449)
We have a proud tradition blah, blah, blah. So where was that tradition when it came time to approve of an advertising campaign that included some idiot with a severe mental problem?
8 people like this.
Reply 27 - Posted by:
NamVet70 4/15/2023 10:08:35 AM (No. 1448451)
It doesn't read like he is changing course, but he is trying to invoke our sympathy for the thousands of employees and their families. It isn't our fault if he destroys their enterprise, but it is his fault.
11 people like this.
Reply 28 - Posted by:
Urgent Fury 4/15/2023 11:24:22 AM (No. 1448500)
In college a keg of Bud Regular was considered an upscale event. I wish I could have remained a Bud drinker so I could switch now. Local craft is the way to go.
4 people like this.
Reply 29 - Posted by:
Luandir 4/15/2023 1:25:25 PM (No. 1448575)
Is there a pool going on when the VP of Marketing gets sacked?
1 person likes this.
Reply 30 - Posted by:
bighambone 4/15/2023 3:40:35 PM (No. 1448641)
So-called transgender individuals make up less than one percent of the US population. If the Bud Light head mucky mucks think that they can survive with that size or double that size clientele or customer base, good luck to them!
2 people like this.
Reply 31 - Posted by:
JimBob 4/15/2023 10:23:47 PM (No. 1448855)
That Heinerscheid female just has a look and a manner to her that tells me
"I'm not happy until you're not happy."
Not a Bud Light drinker.
Never was, never will be.
1 person likes this.
Reply 32 - Posted by:
thefield 4/15/2023 11:03:50 PM (No. 1448876)
She won't (woke) be gone until the boss is gone. He has until the next stockholders meeting
1 person likes this.
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More horse hockey than all their clydesdales could produce. They f- messed up big time, so we should forget how they really feel about their customers. I do miss Land Shark, but I found something better.