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Here is how we'll save dying Cracker Barrel:
CEO to spend $700m on 5-point plan - with
quirky menu items, paint job and price rises

Original Article

Posted By: zephyrgirl, 5/27/2024 8:57:51 AM

Cracker Barrel hopes splashing out $700 million on refurbishing its restaurants can save the dying chain. The six-point plan includes a makeover for stores with brighter colors to make them less dated, a new logo and new menus. New items on the simplified menu include green chilli cornbread and hashbrown casserole shepherd's pie. Two stores have already been refurbished and ten others are testing a refreshed menu. But CEO Julie Masino said prices in many outlets will rise.


Looks like Cracker Barrel is going down the Bud Light road - turning their business over to an MBA with only fast food experience.

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Reply 1 - Posted by: Vitaman 5/27/2024 9:04:19 AM (No. 1725730)
Oh, excellent! Another Girl Boss (TM) to destroy a company that probably needs a tune-up with a poorly thought out complete overhaul that will tank it. Say goodbye to Cracker Barrel.
60 people like this.

Reply 2 - Posted by: voxpopuli 5/27/2024 9:06:23 AM (No. 1725732)
dittoes to above.. blonde 22 year old with fake glasses (to make her look distinguished)
33 people like this.

Reply 3 - Posted by: padiva 5/27/2024 9:09:01 AM (No. 1725734)
Umm....I'd rather have good food at reasonable prices. Clean is more important than a fancy paint job. I guess customer service is no longer important. (sigh)
66 people like this.

Reply 4 - Posted by: chance_232 5/27/2024 9:11:03 AM (No. 1725737)
She's not wrong. Cracker Barrel has had the same decor and menu for years. I personally frequent CB, but mostly for convenience, price and a reliably decent if bland meal. I personally like the current decor, but I can see where it might be a turnoff for anyone under 40. Old Fashioned Americana just isn't popular these days. The question is, how to remodel and rebrand without turning off your current customer base? While also recognizing that your customer base is dying off.
22 people like this.

Reply 5 - Posted by: franq 5/27/2024 9:15:18 AM (No. 1725744)
I liked it the way it was. Sometimes it seemed like a haven on road trips. I understand the generational thing, but who is spending the money in them? Gen Z?
35 people like this.

Reply 6 - Posted by: RobertJ984 5/27/2024 9:16:29 AM (No. 1725747)
The bottom line plan...."The rich folks have to pay their fair share"
15 people like this.

Reply 7 - Posted by: Marcus 5/27/2024 9:29:36 AM (No. 1725769)
A thorough cleaning of their restaurants is all the revamping that needs to be done, IMHO.
24 people like this.

Reply 8 - Posted by: NorthernDog 5/27/2024 9:32:40 AM (No. 1725774)
A lot of restaurants that were very popular 30 years ago are either gone or on life support. Bennigans, Ruby Tuesday, Friendly's, Perkins, Chi Chis', various steakhouses and all-you-can-eat chains are now hard to find or closed. Red Lobster is struggling too. It's hard to turn them around once they start to falter.
30 people like this.

Reply 9 - Posted by: chumley 5/27/2024 9:37:43 AM (No. 1725777)
I like CB. I like the decor and the little store and the menu isn't bad. Portions are fair. The reason we dont go much anymore is the same reason we have nearly stopped going out to eat at other places; the ever increasing prices.
33 people like this.

Reply 10 - Posted by: vrb8m 5/27/2024 9:46:10 AM (No. 1725784)
Off topic, but at times Cracker Barrel has been involved in litigation, rarely, but like for work comp stuff for example. I always enjoyed going to their corporate headquarters because they'd put out a spread that was off the charts.
8 people like this.

Reply 11 - Posted by: bgarrett 5/27/2024 9:48:07 AM (No. 1725785)
When politically correct Cracker Barrel made a big deal out of no longer selling Confederate Kepis, I decided to never go there and I still wont no matter what they do. and I dont even want one of their steenkin hats
18 people like this.

Reply 12 - Posted by: Safari Man 5/27/2024 9:53:56 AM (No. 1725790)
Price increases are a great way to get more money out of your dwindling customer base. NOT!
25 people like this.

Reply 13 - Posted by: snakeoil 5/27/2024 9:54:39 AM (No. 1725792)
Cracker Barrel is dying? Ever time I go there they have lots of customers. I go there for good food. Not atmosphere.
21 people like this.

Reply 14 - Posted by: downnout 5/27/2024 10:09:20 AM (No. 1725801)
She sounds like she could be the sister of that ditz who tanked Budweiser.
25 people like this.

Reply 15 - Posted by: formerNYer 5/27/2024 10:18:34 AM (No. 1725813)
We stopped going to cracker barrel a long time ago, slow service, mediocre food. We do like their breakfast, but now with a plethora of new breakfast places, I can get a good breakfast in 20 minutes instead of 40.
11 people like this.

Reply 16 - Posted by: WV.Hillbilly 5/27/2024 10:27:04 AM (No. 1725819)
Used to be a great place to eat. Over the past few years service and food quality has gone way down hill.
9 people like this.

Reply 17 - Posted by: FL_Absentee_Voter 5/27/2024 10:32:06 AM (No. 1725823)
Green chilli cornbread and hashbrown casserole shepherd's pie? I'll pass, thank you.
11 people like this.

Reply 18 - Posted by: Birddog 5/27/2024 10:32:24 AM (No. 1725824)
Their traffic is off by 16% but their stock is off by 40%...more than 1/2 of their customers are 55+, over 1/3 are "seniors",or were....COVID shutdowns altered the way seniors eat, the way they gather, where they gather. Once habits are broken, new habits begin. dining in large groups and in large spaces has been replaced. I have senior clients that are STILL shutins, never go out except for medical appointments, no longer even grocery shop, ALL food and every other purchase is ordered online and delivered. No outside social events, and very little family contacts.
12 people like this.

Reply 19 - Posted by: stablemoney 5/27/2024 10:38:03 AM (No. 1725833)
Prices have risen 30% under Biden, but not anyone's pay. Companies have joined the government to enforce government ideology. Who wants to have dinner with a Democrat, who was all in for you losing your job and liberty, because you wouldn't get the shot? People are driving less, because the country has been overtaken by crime, homeless people, illegals, and left wing nuts. Who wants to go anywhere? Service no longer exists, and the prices are much higher to get less.
15 people like this.

Reply 20 - Posted by: cor-vet 5/27/2024 10:40:15 AM (No. 1725835)
Like IHOP, Cracker Barrel is a good place to stop when you need a break on a long drive. As for the claim of bland food, we're used to the seasoned food we get here in South Louisiana, but understand everyone doesn't have the same tastes as we do. People can salt and pepper their own food, especially if they have dietary restrictions. When I'm in a restaurant, I don't need gen-Z wait help with piercings or green hair, I just need polite, competent service. I would hate to see them go under, but will wait and see how the changes shake out.
17 people like this.

Reply 21 - Posted by: Nashman 5/27/2024 10:41:24 AM (No. 1725839)
We stopped going after they supported gay month last year. We won’t be setting foot in there no matter what they do.
16 people like this.

Reply 22 - Posted by: Dr. Constant 5/27/2024 10:43:56 AM (No. 1725841)
When they painted the staves on the chairs like the hideous rainbow flag for Perversion Month they lost me. Never again!
20 people like this.

Reply 23 - Posted by: Ketchuplover 5/27/2024 10:46:50 AM (No. 1725846)
Exactly, 21. I like their quaintness. The atmosphere is a little dark inside. But the game changer for me was when they placed a rainbow rocking chair on their front porch in June.
18 people like this.

Reply 24 - Posted by: DVC 5/27/2024 10:47:26 AM (No. 1725848)
I never wanted to sit down to a 1600 calorie meal very often. The few times we ate there, the food was fine, but way too much more than I would normally eat.
6 people like this.

Reply 25 - Posted by: zephyrgirl 5/27/2024 11:06:11 AM (No. 1725874)
My DH and I used to love to go there for pancakes with pure maple syrup. Then CB changed to "all natural syrup," i.e. a mixture of 40% maple syrup and the rest corn syrup. We started buying pure maple syrup at the store, and making pancakes at home. Their pulled pork BBQ disappeared from the menu. We used to love their turkey and cornbread stuffing special (served on Thursdays), but suddenly the stuffing changed to sage stuffing. That Thursday was the last time we went to CB. Part of their decline has been cheapening their menu choices. Bad service and messy bathrooms don't help either.
10 people like this.

Reply 26 - Posted by: HPmatt 5/27/2024 11:33:45 AM (No. 1725895)
Suppose the CB founders have retired. Now you just have caretaker/managers running the place. They didn't see the market, just tweak it here, cut portion sizes, cheapen ingredients, do away with all the distinctive things that would keep you coming back for the experience. After 30 years, restaurant demographics and competitors change and improve. Your customers die off, families get raised and go their way. Like the Cafeteria business....Sundays after church, fresh hot food served in a big room with chairs on rollers. It is not like the Millennial's or GenZ's wake up when they turn 40 or 50 and say to themselves....."I like Cracker Barrel now".....or 'geez these yellow pages have all the information right here" New CEO is pouring $750 million down the drain. Fresh lipstick and paint are NOT going to change trajectory of the company. I bet the Board is NOT composed of savvy restaurant operators, just corporate types running an aging cash cow.
9 people like this.

Reply 27 - Posted by: BeatleJeff 5/27/2024 11:45:46 AM (No. 1725902)
It's the Bob Chapek strategy for driving more nails into the company's coffin: make superficial changes while jacking prices. I like Cracker Barrel, but it's menu is tired. That's where the focus needs to be. But another inept CO while just make things worth with bad financial policy.
6 people like this.

Reply 28 - Posted by: nwcudagal 5/27/2024 12:37:41 PM (No. 1725944)
I've been to CB once a few years ago and I found the food good. However, if there is any chance they have the indoor fireplace going, I have to pass. . .can't breathe.
1 person likes this.

Reply 29 - Posted by: NPcoach 5/27/2024 12:53:28 PM (No. 1725953)
The Cracker Barrel in Hendersonville TN has terrible service. Hard to spend money their when you can't get seated and/or no one will take your order. Galatin TN is better, but these stores are just minutes away from where it all started in Lebanon TN. The California Cracker Barrels are lacking in the service dept. Food is fine, just hard to get.
1 person likes this.

Reply 30 - Posted by: Strike3 5/27/2024 1:24:57 PM (No. 1725979)
Great idea! Take every bit of nostalgic class out of the stores and turn them into Burger Kings with gift shops. I can't wait to visit. What's your new mascot, a Rainbow Trout?
7 people like this.

Reply 31 - Posted by: Geoman 5/27/2024 1:27:07 PM (No. 1725982)
How about removing the anti-white racial slur from its name?
2 people like this.

Reply 32 - Posted by: Venturer 5/27/2024 1:45:54 PM (No. 1725988)
When traveling I always look for a Cracker Barrel to stop at. It's affordable. The food is good. Leave it alone.
4 people like this.

Reply 33 - Posted by: hershey 5/27/2024 2:16:30 PM (No. 1726008)
Oh darn, tell me it ain't so...Cracker Barrel is our fav place on road trips...we live 20 miles from each of two that are near us and don't get there often enough...wife loves the noodles, I go for the trout and hashbrown casserole...and of course the little triangle peg game... :0)
3 people like this.

Reply 34 - Posted by: DVC 5/27/2024 2:35:23 PM (No. 1726022)
Terrible service is driven by a labor shortage, which is DIRECTLY caused by too much welfare. In the old days, when a woman had kids and no husband, for a myriad of reasons, some her fault, some not....widowed, divorced or just knocked up....whatever, the answer was that she could always be a waitress. Not great pay, but if she presented herself well and was nice and attentive, she'd get good tips, in general, and could raise here kids. Today -- government handouts and ten different ways for free food, free housing, and lots of spending money, etc. So why work? Sit home and do what you want. So no waitresses, and we pay super high prices for the few who will work. I have gotten to know a few waitresses in places where friends and I ate regularly, and all of them were single women raising several kids, and often working multiple jobs. One of my favorite waitresses got off her job at the restaurant at 9pm and headed to the bakery to start making bread for the next day at her second job. Nice lady and always got a $5 tip from me, even if I got a bowl of chili and a glass of water. That restaurant stopped doing dinners, lunch only now, so we moved on to a different one after 20 years eating Friday dinners there.
5 people like this.

Reply 35 - Posted by: jhpeters2 5/27/2024 3:05:38 PM (No. 1726035)
Cracker Barrel in not "relevant" any more? When was it ever? It is a roadside food stop - usually very busy morning noon and night. Cracker Barrel is relevant to people in cars who are hungry. For most roadside food stops that is relevance enough. Maybe she is hearkening back to the glory years of Oprah and Gayle driving cross country and stopping at every Cracker Barrel they encountered - and on Oprah, it still shows what eating when you are not hungry does to a body.
1 person likes this.

Reply 36 - Posted by: JoElla Bee 5/27/2024 3:21:38 PM (No. 1726045)
I never cared for the CB chain’s food, even back when it was a thing for a lot of folks. I heard all of the hype about Southern homemade this or that in our area. I’m Southern, born and bred. I was raised in a family with some of the best southern homemade cooking in the South. (Just like most other southern families.) I finally went there one time to eat. It was southern food. It was not southern cooking. But some good southern cooks could have made a great meal out of it. Never went back. Don’t know about any of the other CB’s. Just figured they were pretty much the same, since it is a chain restaurant. Sounds like the new ideas won’t be much of an improvement. I did like the decor, & the little gift shop.
2 people like this.

Reply 37 - Posted by: buckeye1 5/27/2024 3:23:30 PM (No. 1726047)
I was so excited when I heard we were getting a Cracker Barrel in Beaverton, OR. My excitement faded when I saw their portions and prices. I went a handful of times and then nada
1 person likes this.

Reply 38 - Posted by: sunset 5/27/2024 3:37:13 PM (No. 1726053)
Bring back Sambo's
4 people like this.

Reply 39 - Posted by: anniebc 5/27/2024 5:21:26 PM (No. 1726086)
Poster 36's comments remind me of the ole saying, "You can't eat everybody's fill in the blank." That's how it is when you're raised with good Southern cooking. My granny could cook her toes off. Chicken pastry (what's that?!), eat the bone fried chicken and pork chop, fried fish (kinds you don't buy in the grocery store, but at the fish market or from your water hole), apple jacks (what are those?), pickled cucumbers and tomatoes with onions as a side to every meal during the summer, pound/chocolate/coconut/carrot cakes, sweet potato pie (no pumpkin for us), potato and chicken salads, cabbage, greens (I actually hate those), deviled eggs, biscuits (not big and fluffy), mashed potatoes, corn (every way possible), okra, beans, peas (especially field), cornbread (hot water and baked), soft scrambled eggs, fried pancakes with the crusty edge, NC barbecue (at every family/church event). I'm making myself sick, but poster 36 knows what I mean.
2 people like this.

Reply 40 - Posted by: PostAway 5/27/2024 9:07:36 PM (No. 1726191)
If I want some mediocre hash slung I’ll go to a local diner where there the only flag is red, white and blue rather than rainbow, the owners have never seen the inside of a Mandarin Oriental or corporate jet but know their customers personally and value them as people rather than statistics. How absurd is it to have some smarty pants corporate CEO running a business dedicated to serving people dry meatloaf and canned green beans? If I want horehound candy sticks, licorice Scottie dogs or a frilly calico apron I’ll look locally or buy a sewing machine. The whole idea of simple businesses metastasizing into enormous nationwide corporations seems so silly and somehow so old fashioned.
1 person likes this.

Reply 41 - Posted by: JoElla Bee 5/28/2024 12:32:28 AM (No. 1726250)
# 39, : )
0 people like this.

Reply 42 - Posted by: mifla 5/28/2024 6:53:30 AM (No. 1726341)
Glitz and glamour may work once or even twice, but the quality of the food, the prices, the service, and the cleanliness are the profit drivers.
2 people like this.

Reply 43 - Posted by: Muguy 5/28/2024 10:26:58 AM (No. 1726482)
A key pull quote from the article: "The Southern country-themed restaurants, with 662 locations across the nation, has lost more than a sixth of its customers in just four years - and the trend is ongoing." The base clientele of the chain is "aging out" and passing away, and the new "woke" business policies don't jibe with the values of less metropolitan ones. This is self suicide on their part alienating their base of customers in favor a hipster culture. Bud Light and "new Coke" still rule as the worse corporate self-immolations.... This is reminiscent of the great cultural schism that happened in the 1971 "rural purge" that saw the cancellation of popular television shows such as Green Acres, Petticoat Junction, the Beverly Hillbillies, and the Andy Griffith Show spinoff Mayberry R.F.D.
1 person likes this.

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not the same person'
24 replies
Posted by Imright 6/5/2024 7:51:48 AM Post Reply
Joe Biden's cognitive decline has become readily apparent to dozens of high-ranking officials in recent months, a bombshell new report claims. More than 45 Republican and Democratic lawmakers and staffers offered insight on the subject, citing recent mistakes by the commander-in-chief they found concerning. Aired in the midst of an election year, the report paints a picture of a president considerably slower than days' past, while the White House maintains the 81-year-old is still a top leader.
Revoke the Security Clearance of Everyone
Who Signed the Hunter Biden Laptop Letter
22 replies
Posted by Imright 6/6/2024 1:59:30 AM Post Reply
FBI agent Erika Jensen confirmed Tuesday that Hunter Biden’s laptop was in fact real and authentic — meaning that every single one of the 51 “former intelligence officials” who called it Russian misinformation in 2020 should lose their security clearances. Recall that Politico published their letter in October 2020, just days after the New York Post revealed the existence of the laptop — which in turn revealed evidence about the Biden family’s corruption and foreign deals.The Biden campaign seized on the letter — with Joe Biden specifically citing it during the subsequent presidential debate — and the media and the Silicon Valley tech giants followed, censoring news
Presidential Limo Driver Wanted to Quickly
Debunk Cassidy Hutchinson’s Bogus Claim
that Trump Grabbed Steering Wheel on Jan
6 – But Liz Cheney Blocked Him from Testifying
22 replies
Posted by Imright 6/5/2024 2:13:28 PM Post Reply
Congressman Barry Loudermilk obtained a transcript of the presidential motorcade driver’s interview that refutes the January 6 ‘star witness’ Cassidy Hutchinson’s claim that Trump tried to grab the steering wheel and commandeer the limo on January 6. According to the secret service driver, he wanted to quickly debunk Cassidy Hutchinson’s lies about Trump’s behavior in the ‘beast’ on January 6, but Liz Cheney and others on the sham J6 committee “rebuffed” him and allowed Hutchinson’s lies to dominate the headlines. Just The News reported: House investigators have obtained evidence
New Mexico hospital refuses to treat CANCER
patients unless they pay thousands up
front for lifesaving treatments
20 replies
Posted by OhioNick 6/5/2024 3:49:47 PM Post Reply
Cancer patients are among the growing number of sick people across the country being asked to fork over thousands of dollars for treatments they hadn't yet received. Nancy Skinner, 68, and nearly a dozen other cancer patients in Las Cruces, New Mexico, who say they were either denied care or required to pay out of pocket up front. [SNIP] Ms. Skinner’s doctor ordered a biopsy in 2022 to assess a growth on her leg, but the Memorial Medical Center denied her insurance and told her she had to pay $2,000 or she would not get a potentially lifesaving procedure. She had to take out a bank loan.
‘Mind-Boggling’: Here's What Thieves
Are Targeting in California
19 replies
Posted by ladydawgfan 6/6/2024 3:09:04 AM Post Reply
Thieves in California are stealing fire hydrants throughout Los Angeles County, leaving communities at risk if there’s an emergency. According to ABC 7, over 100 hydrants have been stolen this year alone. One resident, Krystal Cousins lives between two fire hydrants in the Florence-Firestone area. She told reporters that both of them were stolen on Thursday. "It's mind-boggling that someone would just come into a neighborhood and just steal a fire hydrant," neighbor Krystail Cousins said. "You're now putting a whole neighborhood in danger." "Having no fire hydrant on the street is a whole lawsuit right there if something were to go up in flames. People do fireworks all night over here.
Biden Lands in France Ahead of D-Day Commemoration,
Immediately Needs a Nap
19 replies
Posted by Dreadnought 6/5/2024 9:14:28 AM Post Reply
President Joe Biden landed in Paris, France on Wednesday ahead of Thursday's ceremonies to commemorate the 80th anniversary of D-Day and immediately did what we all, unfortunately, expect him to do these days: He called a lid. It's a long flight, for sure, but unlike the rest of us Biden doesn't have to deal with flight delays, getting through the TSA line, or being stuck in the middle seat between a hypochondriac wearing an N95 mask and a person of unidentifiable gender who really should have purchased two seats. He also has sleeping quarters
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