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Harley-Davidson Backsliding On Wokeness
Despite Previous Policy Reversal

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Posted By: ConservativeYankee, 6/4/2026 6:05:26 AM

Harley-Davidson hired a CEO and a Chief Brand Officer that have pushed “woke” initiatives in the past despite the motorcycle company’s vow to backtrack away from such policies. The companies that Artie Starrs, now Harley-Davidson’s CEO, and Marcus Fischer, now Harley-Davidson’s chief brand officer, previously helped lead strongly promoted diversity, equity and inclusion (DEI) policies during their respective tenures, according to conservative activist Robby Starbuck. Harley-Davidson hired both Starrs and Fischer in 2025, a year after the company said it would change such policies following significant backlash. In 2025, former CEO of Harley-Davidson, Jochen Zeitz, retired after he was accused of pushing a leftist political agenda and overseeing over a decline

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Reply 1 - Posted by: Highlander 6/4/2026 6:23:10 AM (No. 2112472)
One thing the Hell’s Angels and other hard-core MC clubs aren’t, and that’s being woke. I wonder what’s going to happen to them in the long run. Their entire identities are tied to this American classic brand. What are Angels without Harleys? There’s a possibly of a whole new industry of Harley bike restoration.
2 people like this.

Reply 2 - Posted by: Mad Dog 6/4/2026 6:30:53 AM (No. 2112475)
Buy an Indian or a Honda.
3 people like this.

Reply 3 - Posted by: Highlander 6/4/2026 6:37:37 AM (No. 2112481)
Reply 2: it ain’t gonna be a Honda. That’s for sure! Indian, maybe.
5 people like this.

Reply 4 - Posted by: 5 handicap 6/4/2026 6:53:17 AM (No. 2112491)
My favorite clients sold their dealership just in time!😁About 5 years ago! I imagine now it's only worth about half of what it was then.
5 people like this.

Reply 5 - Posted by: voxpopuli 6/4/2026 7:05:24 AM (No. 2112500)
How would you like to be riding a Harley down the freeway that was put together by a suicidal trans, out to GET someone...
3 people like this.

Reply 6 - Posted by: Venturer 6/4/2026 7:49:50 AM (No. 2112521)
The "woke problem that Harley has is small time. Their biggest problem is that their customers are aging out. Their next biggest problem is that I c*an buy a Toyota Camry for the price of their best selling Dresser. Their product selling for $35,000 to $50,000 dollars is insane. Filled with electronics that riders don't need. The bottom has dropped out of the used market. Sure a 60 year old man with a good financial outlook can buy a new one, but a real rider who just loves riding can pick up a good used ,low mileage Harley for $10,000 dollars and enjoy the ride.
9 people like this.

Reply 7 - Posted by: varkdriver 6/4/2026 8:49:09 AM (No. 2112559)
As noted, the aging out of the solid long-time customer is one big problem. Cost, unnecessary electronic stuff are also huge problems. Plus, this wokeness and stupid CEO thinking is this: close all dealership/shops that are not near major interstate highways. In SE Virginia and coastal North Carolina, four HD stores are closing. Gonna be hard to convince people to buy your product if they CAN'T FIND IT, or can't get reliable mechanics to wrench on it. If I'm gonna buy, it will be Indian.
0 people like this.

Reply 8 - Posted by: varkdriver 6/4/2026 9:18:38 AM (No. 2112570)
Forgive the second post, but another thought: ya gotta figure out what you want the bike for. A 'bar bike', short range between favorite local watering holes, or a long-distance serious cruiser? As noted, a good used bike for about $10K will do the bar-bike deed perfectly
0 people like this.

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