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Oscar Mayer brings back the 'Wienermobile'
name: 'Beloved American icon'

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Posted By: Beardo, 9/27/2023 5:58:29 AM

A little over four months after Oscar Mayer announced that its iconic Wienermobile would be referred to as the "Frankmobile," the company is returning to its roots and changing the name back. "It was a franktastic summer celebrating our 100% beef franks with the Frankmobile from coast to coast," Kelsey Rice, an associate director at Oscar Mayer, told Fox News Digital. However, "like many of you," she added, "we miss our original icon. Kicking off last week, we’re welcoming back the Wienermobile," she said.

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Reply 1 - Posted by: Patchy Groundfog 9/27/2023 6:33:13 AM (No. 1564242)
There will always be marketing majors. But that doesn't mean companies should hire them.
21 people like this.

Reply 2 - Posted by: MattMusson1 9/27/2023 7:06:08 AM (No. 1564258)
Only a female advertising executive would have thought renaming the Wienermobile was a good idea to begin with.
15 people like this.

Reply 3 - Posted by: Jesuslover54 9/27/2023 7:30:44 AM (No. 1564268)
I'm encouraged by the fact that, realizing their mistake, instead of doubling down, they reversed course. This may be a Harbinger for the future, sure hope so.
24 people like this.

Reply 4 - Posted by: chumley 9/27/2023 8:28:13 AM (No. 1564303)
Hmm. Will they have Carlos Danger driving it?
8 people like this.

Reply 5 - Posted by: SweetPea3 9/27/2023 8:39:42 AM (No. 1564308)
Is it an EV? The Electric Wienermobile.
6 people like this.

Reply 6 - Posted by: Strike3 9/27/2023 9:18:20 AM (No. 1564335)
She will never live down the jokes. Missing a wiener is a hard condition to endure.
5 people like this.

Reply 7 - Posted by: DVC 9/27/2023 9:40:10 AM (No. 1564361)
Some stupid marketing idiot made a bad choice. I hope that the fool is now restocking cases at the local grocery store.
8 people like this.

Reply 8 - Posted by: Illinois Mom 9/27/2023 10:18:21 AM (No. 1564386)
I remember the original vehicle was called the Wiener Wagon. I had a whistle that I got from an appearance in our town. My Dad said "Here comes Little Oscar with his little Wiener Wagon" and everyone laughed. I never got it until now.
5 people like this.

Reply 9 - Posted by: Gordon Mills 9/27/2023 10:50:16 AM (No. 1564422)
If they felt it should be renamed they should have made it Weeniemobile
4 people like this.

Reply 10 - Posted by: enemyofthestate 9/27/2023 11:17:51 AM (No. 1564440)
I have been brand-loyal to OM for years. I watch for when they go on sale, though.
5 people like this.

Reply 11 - Posted by: MickTurn 9/27/2023 12:03:10 PM (No. 1564456)
Hey Oscar Mayer, Take it to the White House, Joey wants to drive it...to his next Faux Event!
4 people like this.

Reply 12 - Posted by: red1066 9/27/2023 12:10:14 PM (No. 1564464)
Brings it back? I didn't know it went away. I saw one not that long ago going down the highway.
2 people like this.

Reply 13 - Posted by: garyhope 9/27/2023 4:36:13 PM (No. 1564628)
Many of my ex wives and girlfriends that think my wiener is a beloved American icon.
0 people like this.

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