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Bud Light: 'Please Drink Our Beer Again,
You Oafish Hicks'

Original Article

Posted By: ladydawgfan, 6/22/2023 8:34:35 PM

Bud Light just ended two months of social media silence with a new online ad designed to win back boycotting customers by portraying them as “bumbling fools,” according to one Twitter critic, and as “buffoon-ish whites,” according to another. The beer brand’s sales have plummeted almost 30% since a brief social media campaign featuring he-who-shall-not-be-named, followed by ham-fisted reversals. The latest attempt to win back boycotters is more ham-fisted than an entire Thanos fist made entirely out of Spam. Here’s the spot that debuted on Twitter on Thursday: [video] I see what Bud Light was trying to do here with the “easy to enjoy” slogan


When you are in a deep hole, quit digging. Bud Light just calls in a backhoe!!

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Reply 1 - Posted by: Rotten in Denmark 6/22/2023 8:39:13 PM (No. 1497788)
Yeeegads…Talk about tone deaf…there goes a few more percentage points.
34 people like this.

Reply 2 - Posted by: MissNan 6/22/2023 8:44:01 PM (No. 1497793)
It ain’t gonna work.
33 people like this.

Reply 3 - Posted by: voxpopuli 6/22/2023 8:49:21 PM (No. 1497797)
they've established their audience the one percent of the population.. live with it..
49 people like this.

Reply 4 - Posted by: itsonlyme 6/22/2023 8:54:29 PM (No. 1497801)
Only in America can you demolish a brand and be given a "leave of absence".
36 people like this.

Reply 5 - Posted by: DVC 6/22/2023 9:08:04 PM (No. 1497806)
LOL! Yeah, that's the sales pitch!
23 people like this.

Reply 6 - Posted by: Catherine 6/22/2023 9:43:20 PM (No. 1497816)
And they have tried to make up for their mistake by quickly shooting ads with country boys drinking beer out on the farm in overalls and straw hats. That's more insulting than the Dylan stuff. They have no clue who real Americans are. Hope the go broke.
46 people like this.

Reply 7 - Posted by: Jethro bo 6/22/2023 9:50:44 PM (No. 1497819)
Watched the ad. As expected the vast majority of the buffoons in the ad are, wait for it, white males. Sure one black guy and one white women have their moments, but the real jesters are white males. And one wonders who is the potential Bud Light customer? Note, most ads now hate white males. If a white male is included, he is usually the jester of the commercial. For generations Democrats and the Kneepad Media have been demonizing white males. Now, it is starting to spill every so slightly to all makes and white females. One would have thought that Bud Light learned an expensive lesson insulting its customers.
39 people like this.

Reply 8 - Posted by: TrueBlueWfan 6/22/2023 10:05:16 PM (No. 1497829)
Calling their customers rednecks (visually) is not the way to get your sales up, morons!
27 people like this.

Reply 9 - Posted by: ChattyCatsSusan 6/22/2023 10:12:03 PM (No. 1497832)
What I am most curious to know about is this. Is this affecting Garth Brooks in any way? For he condemned all of us for boycotting Bud Light. I suspect we are cutting into old Garth's income stream and he is all cranky.
25 people like this.

Reply 10 - Posted by: Amanoftwistsandturns 6/22/2023 10:23:56 PM (No. 1497839)
Take this Bud and shove it. I ain’t drinking their beer no more.
34 people like this.

Reply 11 - Posted by: Amanoftwistsandturns 6/22/2023 10:28:17 PM (No. 1497843)
How true number 7 . You only see White Males as the burglars in home security alarm commercials these days. Actually it helps me save money since I’m not the target audience of commercials. I do almost no nonessential buying these days. Even the LL Bean catalog now goes straight to the trash can unread.
23 people like this.

Reply 12 - Posted by: Son of Grady 6/22/2023 10:49:59 PM (No. 1497853)
A real advertising group would use a look alike of the Trans freak taking off his/her makeup and saying "Sorry, It didn't work"
13 people like this.

Reply 13 - Posted by: cartcart 6/22/2023 11:10:40 PM (No. 1497857)
They may have to give product away at no cost to underage school Children in order to attract a new fan base.
7 people like this.

Reply 14 - Posted by: SALady 6/23/2023 12:45:16 AM (No. 1497868)
I am not "boycotting" Budweiser (and all of their beer brands), because a "boycott" is a temporary stoppage to drinking their swill. No, they have lost me for life. I will never spend another penny on any Budweiser product, or even drink it if it is free. These woke companies are counting on people forgetting and going back to their old habits eventually. Just as I have not watched a minute of the NFL since they started their racist woke kneeling fiasco (and never will again), I am also done with Budweiser. I hope a lot of people will join me, since that is the only way to truly get the message to woke companies.
31 people like this.

Reply 15 - Posted by: ussjimmycarter 6/23/2023 1:23:14 AM (No. 1497883)
Maybe they could sell this swill to 8 year olds transitioning? Who’s going to criticize THAT! Homophobes?
5 people like this.

Reply 16 - Posted by: Highlander 6/23/2023 5:04:22 AM (No. 1497895)
Belgium-based. That explains everything: Euro ethnocentrism. They’ll never apologize.
10 people like this.

Reply 17 - Posted by: mifla 6/23/2023 6:18:04 AM (No. 1497911)
A-B, check out Danielle Smith's apology to those in Alberta who refused to get the Covid vaccine. That is what it is going to take.
3 people like this.

Reply 18 - Posted by: maryann4629 6/23/2023 7:12:44 AM (No. 1497942)
They should bring back the old "dilly dilly" ad campaign and show the king having their p.r./marketing department thrown into the Pit of Misery. That would acknowledge their stupid mistake in a humorous way, poke a little fun at themselves, and MAYBE bring a little forgiveness from their core market.
4 people like this.

Reply 19 - Posted by: RayLRiv 6/23/2023 8:54:06 AM (No. 1497992)
Well Done Reply 10
3 people like this.

Reply 20 - Posted by: czechlist 6/23/2023 9:30:22 AM (No. 1498023)
I WAS a frequent donor to The Salvation Army until they tacitly called me a racist. I haven't donated to them since - but I now get weekly solicitations from them.
8 people like this.

Reply 21 - Posted by: MickTurn 6/23/2023 10:41:47 AM (No. 1498066)
Anheiser Busch, Pound Broken Glass...Daily!
1 person likes this.

Reply 22 - Posted by: AltaD 6/23/2023 11:49:50 AM (No. 1498117)
I saw the ad before reading this article and honestly thought the ad was a parody -- people who drink Bud are too stupid to use sunscreen, too stupid to wear shoes or sandals when walking on hot sandy beach and so on. Nice to know that Bud execs truly hate their (former) customer base.
4 people like this.

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