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John Deere Hoists the White Flag and Abandons
DEI (Mostly)

Original Article

Posted By: mc squared, 7/17/2024 12:15:09 PM

John Deere announced Tuesday that it will cut all DEI activities not required by law and return to that novel but outdated concept of a workforce based on performance. In an announcement released Tuesday morning, the company bowed to the public pressure generated by Robby Starbuck only a week ago, which started with this video. In it, he revealed the degree to which DEI had eaten away at the core of a quintessentially American brand. • Funding a pride event for kids as young as 3 • "Genderbread man" training...

Comments:

It wasn't just Tractor Supply.

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Reply 1 - Posted by: Highlander 7/17/2024 12:33:25 PM (No. 1759246)
Ok. I’ll hold off on throwing away my two JD baseball caps until further developments. I used to operate a JD backhoe for a construction company doing contract work with GTE and Edison in the mid-eighties. Great job.
3 people like this.

Reply 2 - Posted by: mobyclik 7/17/2024 12:44:47 PM (No. 1759266)
I think they gave some thought to their bottom line, which is far more important to a business than the DEI crap.
11 people like this.

Reply 3 - Posted by: formerNYer 7/17/2024 1:33:40 PM (No. 1759320)
They heard the yelling of the customer base at the local dealers.
7 people like this.

Reply 4 - Posted by: sunshinehorses 7/17/2024 2:52:57 PM (No. 1759377)
They make farm and construction equipment and employ many of the same on the build lines. Did they really think this would fly with that customer base and employees??? They need to throw out the Harvard MBAs or whoever is in charge now.
9 people like this.

Reply 5 - Posted by: HPmatt 7/17/2024 2:55:56 PM (No. 1759381)
Everyone knows that Mexico does not tolerate DEI, that is where Deere is starting its initial move of manufacturing operations, to 'improve operational efficiencies'....
7 people like this.

Reply 6 - Posted by: cor-vet 7/17/2024 3:00:52 PM (No. 1759388)
We used to say, "Money talks and BS walks". Here's your proof.
11 people like this.

Reply 7 - Posted by: OhioNick 7/17/2024 3:22:32 PM (No. 1759403)
John DEI-RE?
5 people like this.

Reply 8 - Posted by: DVC 7/17/2024 5:49:31 PM (No. 1759526)
Not going to really change, I'll bet. Just a PR move.
2 people like this.

Reply 9 - Posted by: navybrat 7/17/2024 6:44:28 PM (No. 1759568)
Juan Deere moving to Mexico.
2 people like this.

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John Deere announced Tuesday that it will cut all DEI activities not required by law and return to that novel but outdated concept of a workforce based on performance. In an announcement released Tuesday morning, the company bowed to the public pressure generated by Robby Starbuck only a week ago, which started with this video. In it, he revealed the degree to which DEI had eaten away at the core of a quintessentially American brand. • Funding a pride event for kids as young as 3 • "Genderbread man" training...
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