Chevrolet’s ad company knocks it out
of the park with a heartwarming tearjerker
American Thinker,
by
Andrea Widburg
Original Article
Posted By: Mercedes44,
11/26/2023 11:35:19 AM
Like Longfellow’s little girl, who had a little curl right in the middle of her forehead, sometimes ad agencies are very good indeed, and sometimes they’re horrid. When they’re good, it’s worth taking note because, as with all media, those short videos have a disproportionate effect on the American psyche. In the case of Chevy’s holiday ad, that effect can only be good.
When I grew up in the 1960s and 1970s, in the pre-streaming age, you watched ads whether or not you wanted to. These years were the heydays of jingles and slogans. Indeed, for us, jingles were a family tradition.
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Reply 1 - Posted by:
Bmoc 11/26/2023 11:42:49 AM (No. 1605307)
This ad moved me deeply because I have lived it. This is my post from FB:
As the "holidays" draw closer, remember your loved ones who are slowly drifting into themselves as a result of dementia and Alzheimer's. I know this pain all too well.
My wonderful wife, Judy, began to slip away in mid-2015, and it was a long, slow, painful journey for both of us. The first time that she asked me who I was devastated me, and each time it happened after that cut me even deeper.
This five-minute video might be an ad for Chevrolet, but it also tells a sad story that affects far too many families.
There is no real cure for dementia, but there are things you can do to help those afflicted.
60 people like this.
Reply 2 - Posted by:
plomke 11/26/2023 11:50:33 AM (No. 1605314)
So...a manipulative,lying media-political complex creates advertising for a company that is mostly owned by the Chinese Communist Party and manufactures most of its product in Red China(look closely-majority of parts on that ChebbyCaddyGMCBuick are of Chinese origin).
And I am supposed get weepy and teary eyed about this???
Please... the next thing they'll have us believing is that Biden got elected...
27 people like this.
Reply 3 - Posted by:
reefdiver 11/26/2023 11:54:23 AM (No. 1605316)
God, I miss those days and I don't have dementia (yet).
22 people like this.
Reply 4 - Posted by:
MindMadeUp 11/26/2023 12:27:55 PM (No. 1605328)
Where are the sidewalk tents and the Palestinian protesters? Also, I didn't see a single black person in that family. Are they racists? Why were they advertising a planet-killing gas guzzler? Where are the EVs?
I want a time machine. I'm in the wrong century.
21 people like this.
Reply 5 - Posted by:
Birddog 11/26/2023 12:33:33 PM (No. 1605330)
College age, gender indeterminate(born female), wearing hippie fashion from decades prior to her birth, saves the day...when the two previous generations are clueless as how to even help....in a gas guzzling, pre catalytic converter, carbon spewing, behemoth, full size vehicle that gets around 10mpg...there is not an EV anywhere to be seen.Not even in the background.
12 people like this.
Reply 6 - Posted by:
Califedup 11/26/2023 12:44:49 PM (No. 1605336)
This Ad stands for everything that the woke GM/Chevrolet, who wants to shove electric cars down our throats, which are heavily subsidized by we, the taxpayer and are willing participants of the Communist Death Democrats plan to take away our freedom to own our own cars and be free to travel wherever we want to go really stands for so I for one, will not be swayed by this hypocritical, blatant attempt to convince us that they really are an America First company. How easily we all forget the illegal taxpayer (us) bailout that they eagerly accepted from Ex Dictator Obama and the communist controlled Congress and then promptly turned around and screwed the bond holders. Never forget what GM/Chevrolet really stands for. They are part of our enemies in this country who have nothing but contempt for us and our values..
21 people like this.
Reply 7 - Posted by:
Daisymay 11/26/2023 12:52:21 PM (No. 1605340)
I loved it! I'm 82 and I can identify with the things we think of in our Past. I love anything 50's which was my Heyday! I think this Chevy Commercial was great! We need more of that and less of Half Naked Singers or Two Men Kissing! Thanks to GM for the memories!!
27 people like this.
Reply 8 - Posted by:
DVC 11/26/2023 1:19:37 PM (No. 1605346)
I don't like being manipulated by Government Motors.
27 people like this.
Reply 9 - Posted by:
Geoman 11/26/2023 1:26:04 PM (No. 1605353)
Re: #2 - The message of the article and many of the replies have nothing to do with selling sheet metal and parts made in China. It's about the loss of cherished loved ones to dementia, often years before their bodies actually die. Sometimes, when in haste to show one's worldliness and hard boiled cynicism, it is easy to appear heartless and inconsiderate. My mother used to describe such behavior as "ugly." On her last day on Earth, in hospice care, she didn't recognize her own husband, son, or daughter of 60+ years, but she did recognize her smallest grandchildren and great grandchildren, including the youngest, who had been adopted several years prior as an infant. By then, Alzheimer's had even robbed her of the ability to chew and swallow food or sip water but she retained her loving concern for the little ones, even as she agonized over illogical and irrational belief that her own parents, both born in the late 1800s, were wondering where she was and why she wasn't at "home," home being the farmhouse her dad had built in 1940. In the aftermath of her passing, found hundreds of hand-written notes she had made, knowing her memory was fading but determined to hang on as best she could.
26 people like this.
Reply 10 - Posted by:
mc squared 11/26/2023 1:27:53 PM (No. 1605355)
I'm a tough sell and this Chevy ad doesn't make me any softer. All ads are manipulative, although I give it 5 stars for not having rap music, gen Z-ers with headphones and skateboards like many ads.
20 people like this.
Reply 11 - Posted by:
Msquared112 11/26/2023 1:37:05 PM (No. 1605357)
There is much criticism of this ad because it’s “emotionally manipulative.” But ask yourself, “Would I buy a Chevy just because of this ad?” Not me. I enjoyed the ad very much but it did not have the desired effect of making me switch allegiance from Toyota.
19 people like this.
Reply 12 - Posted by:
jalo1951 11/26/2023 1:50:50 PM (No. 1605365)
My grandmother and mother both suffered from Alzheimer's. When my grandmother was deep into her experience she stopped talking. She would watch us talk to each other and follow whom ever was talking. Eventually she stopped doing that and was essentially "gone". The nursing home where she was being cared for was having an event for Mother's Day so we all decided to visit her and went early to take her to the church service they were holding. And much to our surprise, after not talking for years, she sang all the songs. She was religious and grew up with faith and church services. Needless to say we were stunned. Then after some research I discovered that music seems to bring a lot of dementia sufferers a connection. After that we purchased religious music for her to enjoy. She had headphones and when they no longer worked for her we were able to get a player that had long cord with a small speaker device attached that we could clip to her collar. When my mother also went mute we did the same for her. Elvis was her favorite. When I hear an Elvis song to this day I always think of her. This "commercial" had nothing to do with buying a truck. It was saying don't forget those who are on the edge of leaving us. Remember the dementia affects their most current memories but the old ones are just like they happened yesterday. Consider music therapy. Unlike some here neither my grandmother or mother ever asked us who we were. They went mute before we ever had to deal with that situation.
19 people like this.
Reply 13 - Posted by:
franq 11/26/2023 1:57:36 PM (No. 1605366)
Well this is at least the second thread on this ad... To me, the ad is not about Chevies, but the human condition, and it addresses it in a moving way. I teared up. And yes, one of my vehicles is a 2008 Impala that I expect to get 400k miles out of.
14 people like this.
The only auto ads worth watching are the Subaru "dog-tested" commercials. The others try to imply that you, too, can join those young, urban couples zipping around the deserts and mountains at 90+ in their $80,000 vehicles. What a joke.
4 people like this.
Reply 15 - Posted by:
FJB 11/26/2023 2:42:04 PM (No. 1605379)
Gramma looks like she could be president.
9 people like this.
Reply 16 - Posted by:
WV.Hillbilly 11/26/2023 3:52:19 PM (No. 1605408)
Desperately trying to sell cars no one wants wants to buy.
8 people like this.
Reply 17 - Posted by:
Catherine 11/26/2023 7:13:48 PM (No. 1605474)
I guess you have to be old, and I am, to appreciate this commercial. And it is just a commercial. But it hit a lot of us who can identify with grammy. We will all be old one day, if we're lucky. You'll wonder where all the time went. When did the wrinkles start. Why the hesitant steps so you don't fall. But you still love your family and if you're lucky, yet again, they love you. Lovely commercial.
9 people like this.
Reply 18 - Posted by:
Strike3 11/27/2023 6:01:11 AM (No. 1605607)
Okay, I gave in to the hype and watched the whole thing. It was touching and an effective piece of propaganda. GM (Chevrolet) used to be one of our popular cars but their sellout to all things green can not be forgiven since we were forced to subsidize a big piece of it, once when Obama "loaned" our money to GM and it turned out to be a gift, it was mainly to pay off the union workers who helped him get elected, now the forced subsidy to the EVs that nobody is buying because they are a government, marketing, sales and technical failure. As ads go, it was better than the obnoxious woman pushing her LUME product or grossly obese people dancing happily because somebody filled them with the right drugs, food or music but reminders of a much better past only triggers my anger and disappointment in what it has turned into today.
0 people like this.
Reply 19 - Posted by:
maryann4629 11/27/2023 6:56:21 AM (No. 1605624)
What was the "one little phrase" devoted to woke-ism? I must have missed it.
0 people like this.
Reply 20 - Posted by:
cheeflo 11/27/2023 2:29:07 PM (No. 1605907)
Chevrolet had an excellent agency for more than 95 years which produced winning campaign after winning campaign. Then GM began to tank, largely due to bad management and Obama mixing things up. GM ditched all the legacy agencies that had served them well for generations, thinking the problem was messaging (sound familiar?). I haven't seen much since then to impress.
I worked on Chevy direct mail at its legacy agency of record and was laid off before the bloodbath. Because so many were cashiered at once, employees couldn't even go back to their desks to retrieve their personal property ... there wasn't enough staff to escort them, so they had to come back to HR a week later to pick up their stuff.
As part of an effort to win back some business, the agency moved its offices to Detroit at GM's behest and spent a fortune to renovate a historic warehouse. The work expected from GM was awarded to another agency.
My family always had GM cars. For a variety of reasons, my regard for the company has long since evaporated.
1 person likes this.
Reply 21 - Posted by:
chefrandy 11/27/2023 8:09:15 PM (No. 1606031)
I owned an older Suburban (not quite as old as the one in the commercial) and have worked in a senior facility with memory care. I enjoyed the ad for what it represents which is finding a way to stay in touch and be in the moment that those with dementia often experience which seems 180 degrees out of phase with our reality although it's real for them. Doesn't influence my vehicle buying decisions but I also won't take a pot shot at a worthy effort of reminding me and others of the importance of family and finding the small victories for those who deal with this insidious disease.
0 people like this.
Reply 22 - Posted by:
sherlock1 12/8/2023 11:52:41 AM (No. 1613191)
Too bad they can't make decent EVs, and focus by on TV ads instead. Guess how much Tesla spends on advertising... nothing.
0 people like this.
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