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Molson Coors scraps 'woke' DEI policies
in growing trend among US companies

Original Article

Posted By: Dreadnought, 9/4/2024 12:04:48 AM

Molson Coors is rolling back its diversity, equity and inclusion (DEI) initiatives, becoming the latest in a string of iconic American companies to step away from so-called "woke" policies in recent months. Conservative activist and filmmaker Robby Starbuck, who has been leading a campaign exposing major corporations' woke policies, said Tuesday on X that Coors sent him a letter its leadership team had circulated to employees that day to explain the changes after he threatened company executives last week. In the letter, provided to FOX Business from Coors, the company's executives said its human resources team began making plans in March to broaden the view

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Reply 1 - Posted by: DanvilleBill 9/4/2024 1:55:39 AM (No. 1789934)
I'm quite happy after leaving Budweiser forever and switching to PBR.
7 people like this.

Reply 2 - Posted by: DiegoDude 9/4/2024 4:04:16 AM (No. 1789951)
Wouldn't drink either brand because they're crappy beer to begin with. With so many local, craft or micro-breweries around, who make a quality beer, I'll support the local guys and gals.
6 people like this.

Reply 3 - Posted by: mifla 9/4/2024 4:31:42 AM (No. 1789966)
Hey A-B, not too late. Apologize to your customers, bring out the Clydesdales, and kick off the Bud Bowl II. Also, keep the puppy around, the horses really liked him.
5 people like this.

Reply 4 - Posted by: Msquared112 9/4/2024 7:01:11 AM (No. 1790040)
Yet another DEI that DIE-ed. This is a good trend. Too bad so many incompetents got hired under DEI but still, a good move by Coors, long overdue.
4 people like this.

Reply 5 - Posted by: Sorosisbehindit 9/4/2024 7:16:38 AM (No. 1790053)
DEI is the double edged sword. The company gets inferior candidates in key positions, and as a bonus your hard working employees who were disregarded leave.
5 people like this.

Reply 6 - Posted by: chumley 9/4/2024 7:21:30 AM (No. 1790056)
Pretty girls in bikinis sell beer. Gays do not. Neither do mixed couples. Its a formula as old as advertising itself and these bozos threw it away for some idiotic college kid thought process. Olde Frothingslosh would be a better bet than what we have now.
5 people like this.

Reply 7 - Posted by: DVC 9/4/2024 10:18:21 AM (No. 1790161)
Anheizer Busch owned by Belgians, and now Coor own by Canadians. Globalism run amok.
2 people like this.

Reply 8 - Posted by: Twinkle93 9/4/2024 10:21:40 AM (No. 1790164)
This abandonment of the DEI culture reminds me what my boss 40 years ago would say. The only way to prove the expert wrong is to do it his way.
2 people like this.

Reply 9 - Posted by: mc squared 9/4/2024 10:55:02 AM (No. 1790192)
When corporations tied exec compensation to DEI it was bound to happen. Without the Interwebs we'd never know. I didn't know about Molson Coors until now.
1 person likes this.

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