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Target loses $9B in week following boycott
calls over LGBTQ-friendly kids clothing

Original Article

Posted By: Beardo, 5/25/2023 1:42:33 PM

Target has lost $9 billion in market value since angry social media users called for a boycott of the Minneapolis-based retailer over its rollout of the “PRIDE” collection featuring LGBTQ-friendly clothing for children. A week ago Wednesday before the controversy erupted, Target’s stock closed at $160.96 a share, giving the big-box chain a market capitalization of $74.3 billion. As of early trading on Thursday, however, shares of the company were trading off 1% at $141.76 — capping a weeklong tumble that has shrunk the “cheap chic” discount retailer’s value to $65.3 billion. That amounts to a 12% drop that has shaved a whopping $9 billion off the company’s market capitalization.

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Reply 1 - Posted by: Daisymay 5/25/2023 1:49:41 PM (No. 1477303)
I don't understand why Target or any other store has to get involved in things like PRIDE clothing. How about you just stick to selling Regular clothing, pots and pans and cosmetics! I would have thought they would have learned their lesson way back when they decided to allow MEN to use the Ladies Restroom. THAT was what stopped me from giving them my business. I have been in their store exactly one time since that happened and it was recently. I won't be going back!
39 people like this.

Reply 2 - Posted by: sunshinehorses 5/25/2023 2:06:15 PM (No. 1477313)
I agree with poster #1. There are plenty of specialty shops that would be willing to make or sell this stuff. There is no reason for a major store to mess with it.
38 people like this.

Reply 3 - Posted by: earlybird 5/25/2023 2:09:54 PM (No. 1477316)
The price of being “woke” aka pandering to the “woke” minority ,,,, thus losing one’s customer base. Insanity. We got an inmail packet of ads. One was for children’s clothing in rainbow colors. Sneaky, right? Buried in the fine print the code word: Inclusion. Tell me what that has to do with clorhing for babies and children? I call it “indoctrination”. The line is called Primary and is sold online.
32 people like this.

Reply 4 - Posted by: MissMann 5/25/2023 2:11:50 PM (No. 1477318)
It's not just the groomer-clothes--what were they thinking hiring a satanist to do ANYthing for the company? And it's not like he's hidden his satan-loving side...It's all just so creepy. Now they are playing games: no displays in the South, back-of-the-store displays elsewhere, like we don't have internet and don't see what they are doing--all while the CEO is supporting this carp. Target management has revealed who they are and what they support. It's just too icky to spend my money with them.
28 people like this.

Reply 5 - Posted by: earlybird 5/25/2023 2:14:57 PM (No. 1477319)
(hit Submit too soon) Primary’s message for children sizes 14: Welcome to Primary We're on a mission to encourage every kid to be the truest version of themselves. We believe getting dressed can be a powerful act of self-expression. So we make all clothes, in all colors, for all kids. They hawk clothes in a wide array of symbolic “persuasions”.
10 people like this.

Reply 6 - Posted by: earlybird 5/25/2023 2:16:14 PM (No. 1477320)
#3 should have said Sizes 1-14. Baby through teen.
5 people like this.

Reply 7 - Posted by: dbdiva 5/25/2023 2:18:25 PM (No. 1477322)
I always like to hear good news!! IMO though, I don't think those who are protesting in the stores should be destroying displays etc. or threatening store associates. The associates have no input into what Target's buyers choose to purchase. I assume the majority of the shoppers who are angry are on the right. While their anger is appropriate, acting out like those on the left typically do makes us no better than lefties are. The best way to make a lasting impression is to stop shopping at Target PERIOD to ensure that their market value plummets as much as possible, as quickly as possible. That's the way to send a message to Target management that they would really understand.
15 people like this.

Reply 8 - Posted by: PlayItAgain 5/25/2023 2:18:54 PM (No. 1477323)
This is about power. A very small group of people are making these decisions, and they are having adverse and painful effects across all the people that work at target. All across our country, I’m seeing business leaders prostitute their authority to this woke crowd, and it is consistently to the detriment of the company overall. This decision to sell pride clothing has absolutely nothing to do with corporate success or corporate profits. It’s not even virtue signaling. This is a demand that employees and customers affirm these ridiculous gender fantasies. Remember, only 7% of the population of Germany affirmed Hitler’s fantasies. We must continue to resist.. The stockholders need to remove this authority from these leaders and executives.
18 people like this.

Reply 9 - Posted by: WesternTradition 5/25/2023 2:21:52 PM (No. 1477326)
Boycotts are working very well against these woke demons.
21 people like this.

Reply 10 - Posted by: padiva 5/25/2023 2:24:36 PM (No. 1477328)
I work for a big box retailer that has a few pride items. The items are ignored or bought by the people who don't understand what 'love is love' means. These people who are destroying target displays are idiots.(Videos are incriminating.) Ya gotta be subtle...even with the hidden cameras all over the store. Hide the merchandise in the store- inside other items on hangers, behind non-moving displays, behind big mirrors, inside suitcases, in shoe boxes. Did you spill a drink? Use a pride tshirt to clean the spill. Try on lots of clothes ....and put them back ...where you think they should go. Do not apply for a company credit card!
7 people like this.

Reply 11 - Posted by: enemyofthestate 5/25/2023 2:36:09 PM (No. 1477335)
Target headquarters is in Minneapolis. That says something about Target. That says something about Minneapolis. I don't set foot in a Target store. I am well aware of which restroom is mine.
15 people like this.

Reply 12 - Posted by: Zeek Wolfe 5/25/2023 2:39:16 PM (No. 1477338)
What executive could think this promotion of homosexual oriented products (at the front entrance to stores) was a good idea is beyond my level of understanding. Same thing with the Dodgers. There can be no upside for Target, the Dodgers, and has been shown, Bud Light. Miller Lite got religion in a hurry after their butch commercial.
10 people like this.

Reply 13 - Posted by: columba 5/25/2023 2:40:09 PM (No. 1477340)
LGBTQ is a part of the Homosexal lobby and is determined to destroy Christianity with its large amount of money. God created TWO sexes and they don't change.
13 people like this.

Reply 14 - Posted by: Dodge Boy 5/25/2023 2:58:05 PM (No. 1477354)
I dunno, #1. Corporate pressures to "fit-in" and be woke must be why. Always remember that many of today's CEOs and gray-haired shareholders were former lefty-hippies in the 1970s and 80s.
3 people like this.

Reply 15 - Posted by: jasmine 5/25/2023 3:16:46 PM (No. 1477365)
FTA: “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement on Tuesday. Wait a minute. When Target told female customers they would have to "share" restrooms and dressing rooms with biological males, the company discounted female concerns about women and children feeling unsafe with that arrangement. That's when a chunk of middle America stopped shopping there. Now they've lost another chunk of customers for the same reason, political ideology with few followers. Discounting or disrespecting middle American culture is not the way to attract or keep middle American customers. Parents have a choice to shop wherever they like. Insulting them is a bad business plan.
6 people like this.

Reply 16 - Posted by: Scrubber 5/25/2023 3:17:05 PM (No. 1477366)
5 people like this.

Reply 17 - Posted by: DiegoDude 5/25/2023 3:17:46 PM (No. 1477367)
Target doesn't sell anything that I can't get elsewhere. They are getting Annhauser-Busch"d and deservedly so. Who has the real power? Consumers.
9 people like this.

Reply 18 - Posted by: Sanchin 5/25/2023 3:42:56 PM (No. 1477381)
Next is North Face with its recent ad showing a drag queen coming out.
9 people like this.

Reply 19 - Posted by: kono 5/25/2023 4:01:52 PM (No. 1477388)
The sizing differences might be "friendly"; but the rainbow color themes are more promotional than friendly.
2 people like this.

Reply 20 - Posted by: Hermit_Crab 5/25/2023 5:06:14 PM (No. 1477423)
Heh. It is early yet, but they are going to have to double that to catch up with 'Analhauser - Bush'.
1 person likes this.

Reply 21 - Posted by: watashiyo 5/25/2023 5:57:14 PM (No. 1477461)
The problem with the educated liberals and the pompous academics running the big corporation, they lost touch with the real Americans still exercising common sense and moral values.
3 people like this.

Reply 22 - Posted by: mc squared 5/25/2023 6:19:13 PM (No. 1477470)
Their worried about their DEI score. Google it.
1 person likes this.

Reply 23 - Posted by: nwcudagal 5/25/2023 8:20:08 PM (No. 1477560)
I've been to Target one time since the restroom debacle. Guess I don't miss them much.
4 people like this.

Reply 24 - Posted by: broken01 5/26/2023 9:22:39 AM (No. 1477882)
Target lost me when they told the USMC that they couldn't do anymore kettle donations for the Salvation Army. It's going to be a long summer for them as the folks will be out getting their seasonal wears. I guess they forgot what happened to Bed Bath and Beyond and what's happening to Bud Light. The former had a going out of business sale as my eye doctor moved his office there and I had to go get my eyes checked. When I went back a few weeks later to get my new glasses, they were completely shut down and now that building is vacant. Maybe the city will put up a My Pillow store. That would be poetic justice. The latter I went to the Local NEX package store and ABC stores this past Monday to get my Memorial Day adult beverages and they can't give the Bud away. The blue boxes are everywhere. Target has shot themselves in the foot with this one.
1 person likes this.

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