Bud Light slips even further down list
of America's favorite beers as underdog
shoots up rankings
Daily Mail,
by
Daniel Jones
Original Article
Posted By: OhioNick,
7/18/2024 3:00:39 PM
Bud Light's popularity continues to decline more than a year after a boycott disrupted the US beer industry.
A backlash that began last April - after the beer giant used a transgender influencer in an advert - has snowballed, new sales figures show.
Back then, Bud Light was the undisputed top-selling beer in American stores by a margin. It had held the place for decades.
It fell below Modelo Especial last summer - and now it has slipped to No3 behind Michelob Ultra. Coors Light could overtake Bud Light by the end of the year if the fall in sales - shown in the graph below - continues.
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Reply 1 - Posted by:
thekidsmom66 7/18/2024 3:03:54 PM (No. 1760291)
I'm not a frequent beer drinker, but my favorite is Shiner Bock. That said, I do enjoy a Michelob Ultra occasionaly, as well.
2 people like this.
Reply 2 - Posted by:
chumley 7/18/2024 3:22:10 PM (No. 1760302)
Bud Light was never one of my favorites, but I would drink it on occasion. Nowadays I am filled with revulsion when I see their brand. It elicits the same reaction as I get when smelling liver cooking or passing a Moslem.
Theres lots of beer out there. I believe I'll buy the brands that have pretty girls in bikinis in their ads, as nature intended.
14 people like this.
Reply 3 - Posted by:
EQKimball 7/18/2024 3:23:12 PM (No. 1760305)
Look at the fine print on the bottle. Modelo Especial and Michelob Ultra are produced by Anheuser Busch.
13 people like this.
Reply 4 - Posted by:
billa57 7/18/2024 3:23:36 PM (No. 1760306)
It is sad that they listened to their DEI rep. They were a fairly conservative company, just made a terminal mistake.
4 people like this.
Reply 5 - Posted by:
Mizz Fixxit 7/18/2024 3:28:26 PM (No. 1760311)
There is a theory in politics that once a constituency is lost, they don’t come back. The point is, AB is wasting time and money. Former Bud Light customers cannot be recaptured.
5 people like this.
Reply 6 - Posted by:
thekidsmom66 7/18/2024 3:29:26 PM (No. 1760312)
#3...ugh! Everyone is owned by someone else! Guess I'll stick with my ShinerBock exclusively. It's superior anyway. LOL
6 people like this.
Reply 7 - Posted by:
DVC 7/18/2024 4:13:11 PM (No. 1760331)
Unfortunately, Michelob is THE SAME COMPANY. So 'boycotting' Bud Lite isn't any kind of a boycott if you buy any of the other beers by these same Belgian leftist pukes.
5 people like this.
Reply 8 - Posted by:
ASAvet 7/18/2024 4:30:12 PM (No. 1760346)
PBR man here, and a veteran
3 people like this.
Reply 9 - Posted by:
JHHolliday 7/18/2024 4:35:20 PM (No. 1760354)
As I got older, beer quit appealing to me. Hard liquor got the job done quicker. I would buy a six-pack or two when I hosted a few guys over for a ball game but always thought it was a watery, low flavor beer.
It puzzles me that people with economics degrees seem never to have been taught the basic rule about knowing who makes up your customer base. The trans thing was bad enough but that woman exec trying to justify her screw-up just made it ten times worse.
7 people like this.
This is a quote from the article: "The new rankings reflect the ongoing impact of the boycott after transgender influencer Dylan Mulvaney posted an Instagram video in April last year that featured a personalized Bud Light can with her image on it."
It really angers the crap out of me when the writer uses the pronoun HER to describe this freak!
5 people like this.
Funny nobody wants to drink queer beer except, well maybe people with atypical interests. Nobody drinking Michelob Ultra is exactly a beer connoisseur. They just don't want to be mistaken for a fruit loop. In many ways this was the most impactful marketing campaign of all time, just not in the direction intended. You really need to know your customers.
4 people like this.
Reply 12 - Posted by:
zephyrgirl 7/18/2024 6:03:39 PM (No. 1760432)
One of the basic premises of customer service is that a company that apologizes to a complaining customer has a chance to retain the customer. A company that doesn't, will lose that customer, and many people in the customer's circle of influence. Bud Light never apologized.
4 people like this.
Reply 13 - Posted by:
Venturer 7/18/2024 6:25:21 PM (No. 1760453)
When I was a kid 65 years ago we drank rolling rock. I still do.
2 people like this.
Reply 14 - Posted by:
mifla 7/19/2024 8:01:16 AM (No. 1760762)
The company catered to a group that did not drink its beer, and turned their backs on the larger group that did drink its beer.
A Coke VP was talking to a Bud Light VP.
CVP: 'Our new coke decision was a marketing disaster. The worst disaster in history!"
BLVP: "Hold my beer".
1 person likes this.
Reply 15 - Posted by:
franq 7/19/2024 9:12:16 AM (No. 1760817)
This fiasco, more than anything else, shows the mentality of young, woke executives.
Rotsa ruck managing the world.
2 people like this.
Reply 16 - Posted by:
zoidberg 7/19/2024 10:15:31 AM (No. 1760848)
Yuengling is my brew of choice. Independent, made in Pottsville, PA since 1829.
2 people like this.
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