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Beer giant AB InBev’s US sales plunge
more than 13% on Bud Light fiasco

Original Article

Posted By: Beardo, 11/1/2023 8:36:50 PM

Global beer giant Anheuser-Busch InBev said its US sales tumbled 13.5% in the latest quarter, as a persistent boycott of Bud Light continues to roil the company. The US is the brewer’s largest market – and where it seemingly cannot overcome the disastrous fallout from a marketing campaign in April with transgender influencer Dylan Mulvaney. (snip) In August, AB InBev CEO Michel Doukeris said on an earnings call, “In the US, we are listening and actively engaging with our consumers" (snip) The company, he added at the time, remains confident in Bud Light’s brand recovery.

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Reply 1 - Posted by: scottj 11/1/2023 8:43:36 PM (No. 1590006)
It's really hard to believe how stupid liberals are. For us it's entertainment.
16 people like this.

Reply 2 - Posted by: kono 11/1/2023 9:04:12 PM (No. 1590015)
AB-InBev's recovery might begin when they renounce their choice of Mulvaney and the nonsense of gender ideology But they're just waiting for the furor to die down so they can slip everything back in place unopposed. They're obsessed with the goal, and when resistance is encountered, they just resolve to get there "progressively"...
8 people like this.

Reply 3 - Posted by: Hazymac 11/1/2023 9:12:26 PM (No. 1590018)
Bud Light went from the #1 beer in America to "tranny fluid" in less than a week. That's an accomplishment of sorts if you think about it in an upside down way. Dylan Mulvaney learned that no one likes his Audrey Hepburn get up. The talented and beautiful Ms. Hepburn was a real woman. The talentless Mulvaney is a real fraud. With male genitalia to boot. Gross.
11 people like this.

Reply 4 - Posted by: padiva 11/1/2023 9:31:28 PM (No. 1590030)
Only 13% Or are they only admitting to 13%? My guess is that it is higher.
10 people like this.

Reply 5 - Posted by: cor-vet 11/1/2023 9:46:43 PM (No. 1590043)
Didn't drink that swill before the little twit and am not going to start when he's gone. If you're going to drink beer, drink real beer, not yellow water!
8 people like this.

Reply 6 - Posted by: chumley 11/1/2023 10:09:45 PM (No. 1590061)
Even if they abandoned that freak ideology, they would certainly flood the airwaves with gays, mixed relationships, man buns, or some other modern carp. They cant help themselves. They think the way to sales is making their customers barf. This aint their sissy college. Its real life. In real life, if you want to sell beer you have it done by bikini chicks having fun. We buy the fantasy, not the beer.
8 people like this.

Reply 7 - Posted by: DVC 11/1/2023 10:27:27 PM (No. 1590072)
Many are avoiding all AB products. Sucks to be tge fools who angered a big chunk of their customer base.
7 people like this.

Reply 8 - Posted by: MickTurn 11/1/2023 11:17:03 PM (No. 1590088)
Sounds like the stockholders need to get rid of the board then every executive that is running the company into the ground!
6 people like this.

Reply 9 - Posted by: Dodge Boy 11/1/2023 11:43:06 PM (No. 1590103)
Bud, you best look for a buyer post haste. Too late to unwoke yourselves.
5 people like this.

Reply 10 - Posted by: mifla 11/2/2023 5:44:34 AM (No. 1590198)
The people AB is trying to appease don't buy their product. The people AB is pissing off do buy their product. Solution is simple - apologize to the people who used to buy your product. If the people running the company can't see this, the stockholders should get rid of them.
5 people like this.

Reply 11 - Posted by: enemyofthestate 11/2/2023 9:14:20 AM (No. 1590301)
Exactly what Anheuser-Busch InBev deserves. Are they selling beer or something else? My advice: keep your wokeness, your political correctness, your virtue signalling to yourselves and you can sell your product to everyone.
0 people like this.

Reply 12 - Posted by: Hazymac 11/2/2023 9:37:03 AM (No. 1590309)
Re #9: They did find a buyer, someone who could afford to lose every penny he invested, and feel good about himself. Who is it? Noted beer aficionado, Billy Bob Gates.
0 people like this.

Reply 13 - Posted by: broken01 11/2/2023 2:02:09 PM (No. 1590489)
Good! Next.
0 people like this.

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