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‘Woke’ U.S. Companies Relearn An Old
Lesson: Profits Before Politics

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Posted By: RockyTCB, 5/27/2022 7:11:05 AM

In recent years, a rash of companies suddenly discovered a new “woke” identity, taking sides with the left in America’s ongoing cultural civil war. Now, after a powerful popular backlash, many of those same companies are retreating from the fight. Smart move. Companies have apparently discovered that Instapundit’s oft-quoted rhyme, “Get woke, go broke,” isn’t a joke. It’s more like an economic truism. Americans, it seems, don’t like having their cherished cultural, personal, religious and moral beliefs belittled, diminished and ridiculed by the very corporations they do business with.

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Reply 1 - Posted by: Philipsonh 5/27/2022 7:29:05 AM (No. 1167396)
If that was the case, the why are corporate ads filled with Blacks, at about 60%; 13% of the population does not buy 60% of the products.
35 people like this.

Reply 2 - Posted by: ironchefw 5/27/2022 7:34:27 AM (No. 1167399)
Message to CEOs: Make the money. Pay the taxes to the government. Pay the shareholders. Let the government and the shareholders decide who to give money to.
19 people like this.

Reply 3 - Posted by: WhamDBambam 5/27/2022 7:41:59 AM (No. 1167403)
A couple of shareholder derivative actions against the woke CEO's might have a beneficial effect, also.
15 people like this.

Reply 4 - Posted by: Strike3 5/27/2022 7:44:09 AM (No. 1167405)
I have dropped every product and service that pushes gay, black, homosexual, transsexual, mixed race marriage and other leftist nonsense. If I wanted to see fat black women dancing in their underwear I would subscribe to a cheap porn channel. I still keep Chase Bank due to the direct deposit, bill pay and money transfer that I must set up again but they are on the short list. Let these people support their causes and diversity opinions on a smaller budget.
22 people like this.

Reply 5 - Posted by: hershey 5/27/2022 8:10:22 AM (No. 1167428)
Or, to put it more succintly, 'Keep your politics to yourself'....
14 people like this.

Reply 6 - Posted by: czechlist 5/27/2022 8:14:52 AM (No. 1167432)
Federal money is ubiquitous and has infiltrated every facet of life in this country. Most corporations likely have some lucrative government contract which they don't want to lose so they will follow directions, overt or implied, from the issuing agency. The current government is woke.
12 people like this.

Reply 7 - Posted by: enemyofthestate 5/27/2022 9:06:50 AM (No. 1167481)
Marketing 101: Keep your politics, your political correctness, your virtue signalling to yourselves and you can sell to everyone.
10 people like this.

Reply 8 - Posted by: NamVet70 5/27/2022 9:17:03 AM (No. 1167491)
"build equity for investors" - The boards have been focused on the wrong equity. Racial equity is racial discrimination. Hiring quotas mean you aren't hiring the best candidates. All those trendy woke initiatives are disgusting to most people and reflect ignorance of the law and of the true facts.
7 people like this.

Reply 9 - Posted by: Amanoftwistsandturns 5/27/2022 9:21:04 AM (No. 1167498)
Green Dollars Matter.
8 people like this.

Reply 10 - Posted by: felixcat 5/27/2022 9:23:20 AM (No. 1167501)
I have never liked companies, be they large corporations or a local company, advertising who or what they support with their donations (compliments of their customers). Great that Acme Inc is supporting cancer research or whatever but I am not hiring you because of that. Just advertise how much for what service or product.
7 people like this.

Reply 11 - Posted by: Amanoftwistsandturns 5/27/2022 9:24:41 AM (No. 1167505)
As a White Male I’m glad that I’m no longer featured on TV ads (except as the intruders in home security ads) . I don’t need the junk they sell or the inducement to buy it . I got an LL Bean catalog the other day and threw it right in the trash .
9 people like this.

Reply 12 - Posted by: southernboy 5/27/2022 9:24:51 AM (No. 1167506)
#1..Exactly! How long has it been that a TV commercial depicted an exclusive White family doing anything? Always mixed race kids or mixed race couple or all-black family or gay couple. As the saying goes: "I'm so old I can remember White people in TV commercials!"
14 people like this.

Reply 13 - Posted by: bigfatslob 5/27/2022 10:09:55 AM (No. 1167557)
Unless from the beginning of a company it is known upfront what politics you support then the company created a target group in hopes to make a profit from that group but not off of me. You excluded me in commercials then let that target group purchase that product. McDonalds and Starbucks come to mind. If you get woke, then the real paying customers where profits generate are going to leave. Make money and forget the politics but somehow liberal wokeness seeps in sometimes that's where CEOs have to be observant not trendy with the times. One question about commercials, when was the last time you saw an all-black family driving a Subaru car camping in a tent with a campfire in the desert? Me too!
7 people like this.

Reply 14 - Posted by: bighambone 5/27/2022 10:37:42 AM (No. 1167588)
In regards to #11s comments concerning obviously “woke” L.L. Bean from who I have purchased apparel and boots since the late 1950’s. In the last couple of years their paper catalogs have been inundated with models who are minorities especially Black people. Obviously by doing that, L.L. Bean is portraying itself as a corporation that supports the “woke” political agenda big time, as probably much less than 1% of US Black people even know of or purchase Bean apparel and other goods that do not for the most part comport with contemporary US Black lifestyle. So there is really no profit incentive for Bean to publicly demonstrate their obvious political “woke” attitudes. Clearly Bean is setting itself up by both offering very high priced goods along with their obviously politically based “woke” support, to fit right into the category of corporations who went “woke” and may go broke. As for me, since Bean decided to go into leftist, progressive, and socialist Democrat politics, I look twice now before I purchase Bean apparel and boots if I can find similar quality items, especially at a lower price, elsewhere.
6 people like this.

Reply 15 - Posted by: mifla 5/28/2022 6:01:58 AM (No. 1168324)
Just like Affirmative Action in the 70s and 80s. If you want federal dollars, meet those quotas.
0 people like this.

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