Target, Bud Light investors lose billions
on marketing misses
Fox Business News,
by
Suzanne O'Halloran
Original Article
Posted By: Dreadnought,
5/26/2023 1:22:27 PM
Recent high-profile and controversial marketing decisions by Target and Bud Light are backfiring and burning shareholders in the process to the tune of a combined $28 billion.
"These are both cases where brands have gotten in the middle of some really controversial issues," said Timothy Calkins, associate chair of the marketing department at Northwestern Kellogg, in an interview with FOX Business. "I think we'll see more brands be very cautious about getting into the middle of some of these really controversial issues," he noted. Bud Light’s gifting transgender activist Dylan Mulvaney a personalized pack of beer with the influencer's likeness as part of an ad for the company's March Madness contest
Reply 1 - Posted by:
Dreadnought 5/26/2023 1:22:45 PM (No. 1478077)
It's all about the month of June.
14 people like this.
Reply 2 - Posted by:
DVC 5/26/2023 1:23:40 PM (No. 1478079)
Great news. Don't invest in this insane, leftist, pervy stuff. The Normals don't like it.
32 people like this.
Reply 3 - Posted by:
Quigley 5/26/2023 1:32:23 PM (No. 1478083)
If they advocate experimentation on children- no matter how “caringly” they dress it up - stay away from them.
20 people like this.
Reply 4 - Posted by:
Noj15 5/26/2023 1:34:17 PM (No. 1478084)
Stupid execs think we give a rat's patoot. We vote with our dollars.
24 people like this.
Reply 5 - Posted by:
pc1eszm 5/26/2023 1:37:52 PM (No. 1478088)
Has anyone seen any proof that Target employees have been the “Target” of violence? I haven’t, and when Target executives have been asked to provide proof they have failed to do so.
I find it very difficult to believe that there has been widespread violence aimed at Target employees over this nonsense. If there was, it would be the lead story on every MSM outlet out there.
Keep your foot on the boycott gas-it’s working.
39 people like this.
Reply 6 - Posted by:
SALady 5/26/2023 2:45:58 PM (No. 1478112)
For years, I shopped at Target far more than Wal-Mart. But when they allowed the pervert men to have access to the lady's restrooms as official company policy, I stopped shopping there. I think I may have gone to a Target maybe 3 times in the last 5 years, and that was only because I had to get something that day that I could not find anywhere else. But, on those occasions, I went in the store, grabbed that one item, paid for it, and left.
But now I am permanently done with Target. I will never step foot in another Target, and they will definitely not see another penny of my money.
Don't "boycott" Target, since that indicates a temporary stoppage. Stop shopping there forever no matter what they say or do for damage control.
26 people like this.
Reply 7 - Posted by:
Alecto2 5/26/2023 3:03:44 PM (No. 1478117)
Not only are corporations being hit with the ESG nonsense but also the Corporate Equity Index from the Human Rights Campaign (funded by Soros) that's a measure of "inclusiveness". Too many corporate heads are prepared to include the pervert agenda.
15 people like this.
Reply 8 - Posted by:
DVC 5/26/2023 4:15:24 PM (No. 1478148)
Marketing to a tiny fraction of a percent of obviously mentally deranged people so that they anger a large fraction of normal people.
How is it that anyone thinks this makes sense?
14 people like this.
Reply 9 - Posted by:
bighambone 5/26/2023 4:57:00 PM (No. 1478178)
Common sense will tell you that if you are in the retail business selling items to the general public, and you decide to get involved in controversial political issues, that these days you could easily loose up to half your customers.
10 people like this.
Reply 10 - Posted by:
PlayItAgain 5/26/2023 6:22:17 PM (No. 1478215)
There are a handful of people in leadership in these companies who need to have their authority taken from them. They can keep their titles and their paychecks even. But all DEI related decision authority must be given to someone else.
6 people like this.
Reply 11 - Posted by:
JimBob 5/26/2023 8:46:56 PM (No. 1478283)
I think that most normal people are disgusted by the Perverts.
I think there is a tolerance for an adult who quietly becomes a homosexual, but the loud, blatant types disgust most normal people.
There is more disgust and anger at the blatant efforts to push perversions and psychological manipulation young children, the perversions including not only homosexuality but also irreversible gender mutilation of kids who have no idea what evil and suffering is in store for them.
However, publicly speaking out against the perverts all too often results in a storm of pervert Protesters, with the pervert Media (ABC/NBC/CBS/CNN/MSNBC/NPR/NYSlymes etc.) cheering them on, and people losing their job by not bowing to the Perverts.
Most people are thus bullied into silence.
But one way people can speak out is by not supporting the companies pushing the perversions.
We are seeing that today. Examples -such as in this article- that come to mind are Bud Light, Target and Disney, particularly with the 'Disney+' streaming service.
Other places are traditional organized religions that are adopting perversions are losing not only individual people, but whole churches who are leaving as a group.
9 people like this.
Reply 12 - Posted by:
24tea@Mag 5/26/2023 10:13:16 PM (No. 1478344)
Target, North Face, and Bud Light, are no longer viable or useful. They chose the wrong groups to support. Their marketing department is most likely stupid, young, or liberal, or all three.
5 people like this.
Reply 13 - Posted by:
SycamoreHills 5/27/2023 2:31:29 AM (No. 1478424)
When I was in the financial services I had to be careful that I acted as a , i.e., make sure that what I recommended to a client was in their best interests, not necessarily my best interest. Otherwise, I could face severe financial and legal difficulties. Don't the corporate heads have this same sort of fiduciary duty? To make decisions serving the best interests of their stockholders rather than the dictates of George Soros and the Human Rights campaign. I hope some bull dog lawyers start filing class action lawsuits against these corporations. Of course there is always the possibility that these corporations are "too big to fail".
4 people like this.
Reply 14 - Posted by:
franq 5/27/2023 9:03:25 AM (No. 1478576)
Yay!
1 person likes this.
Reply 15 - Posted by:
GustoGrabber 5/27/2023 9:06:16 AM (No. 1478578)
Where are the shareholder alienation lawsuits?
3 people like this.
Reply 16 - Posted by:
Faithfully 5/27/2023 11:27:48 PM (No. 1479086)
Good!
0 people like this.
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