Post New Article

Target, Bud Light investors lose billions
on marketing misses

Original Article

Posted By: Dreadnought, 5/26/2023 1:22:27 PM

Recent high-profile and controversial marketing decisions by Target and Bud Light are backfiring and burning shareholders in the process to the tune of a combined $28 billion. "These are both cases where brands have gotten in the middle of some really controversial issues," said Timothy Calkins, associate chair of the marketing department at Northwestern Kellogg, in an interview with FOX Business. "I think we'll see more brands be very cautious about getting into the middle of some of these really controversial issues," he noted. Bud Light’s gifting transgender activist Dylan Mulvaney a personalized pack of beer with the influencer's likeness as part of an ad for the company's March Madness contest

Post Reply

Reply 1 - Posted by: Dreadnought 5/26/2023 1:22:45 PM (No. 1478077)
It's all about the month of June.
14 people like this.

Reply 2 - Posted by: DVC 5/26/2023 1:23:40 PM (No. 1478079)
Great news. Don't invest in this insane, leftist, pervy stuff. The Normals don't like it.
32 people like this.

Reply 3 - Posted by: Quigley 5/26/2023 1:32:23 PM (No. 1478083)
If they advocate experimentation on children- no matter how “caringly” they dress it up - stay away from them.
20 people like this.

Reply 4 - Posted by: Noj15 5/26/2023 1:34:17 PM (No. 1478084)
Stupid execs think we give a rat's patoot. We vote with our dollars.
24 people like this.

Reply 5 - Posted by: pc1eszm 5/26/2023 1:37:52 PM (No. 1478088)
Has anyone seen any proof that Target employees have been the “Target” of violence? I haven’t, and when Target executives have been asked to provide proof they have failed to do so. I find it very difficult to believe that there has been widespread violence aimed at Target employees over this nonsense. If there was, it would be the lead story on every MSM outlet out there. Keep your foot on the boycott gas-it’s working.
39 people like this.

Reply 6 - Posted by: SALady 5/26/2023 2:45:58 PM (No. 1478112)
For years, I shopped at Target far more than Wal-Mart. But when they allowed the pervert men to have access to the lady's restrooms as official company policy, I stopped shopping there. I think I may have gone to a Target maybe 3 times in the last 5 years, and that was only because I had to get something that day that I could not find anywhere else. But, on those occasions, I went in the store, grabbed that one item, paid for it, and left. But now I am permanently done with Target. I will never step foot in another Target, and they will definitely not see another penny of my money. Don't "boycott" Target, since that indicates a temporary stoppage. Stop shopping there forever no matter what they say or do for damage control.
26 people like this.

Reply 7 - Posted by: Alecto2 5/26/2023 3:03:44 PM (No. 1478117)
Not only are corporations being hit with the ESG nonsense but also the Corporate Equity Index from the Human Rights Campaign (funded by Soros) that's a measure of "inclusiveness". Too many corporate heads are prepared to include the pervert agenda.
15 people like this.

Reply 8 - Posted by: DVC 5/26/2023 4:15:24 PM (No. 1478148)
Marketing to a tiny fraction of a percent of obviously mentally deranged people so that they anger a large fraction of normal people. How is it that anyone thinks this makes sense?
14 people like this.

Reply 9 - Posted by: bighambone 5/26/2023 4:57:00 PM (No. 1478178)
Common sense will tell you that if you are in the retail business selling items to the general public, and you decide to get involved in controversial political issues, that these days you could easily loose up to half your customers.
10 people like this.

Reply 10 - Posted by: PlayItAgain 5/26/2023 6:22:17 PM (No. 1478215)
There are a handful of people in leadership in these companies who need to have their authority taken from them. They can keep their titles and their paychecks even. But all DEI related decision authority must be given to someone else.
6 people like this.

Reply 11 - Posted by: JimBob 5/26/2023 8:46:56 PM (No. 1478283)
I think that most normal people are disgusted by the Perverts. I think there is a tolerance for an adult who quietly becomes a homosexual, but the loud, blatant types disgust most normal people. There is more disgust and anger at the blatant efforts to push perversions and psychological manipulation young children, the perversions including not only homosexuality but also irreversible gender mutilation of kids who have no idea what evil and suffering is in store for them. However, publicly speaking out against the perverts all too often results in a storm of pervert Protesters, with the pervert Media (ABC/NBC/CBS/CNN/MSNBC/NPR/NYSlymes etc.) cheering them on, and people losing their job by not bowing to the Perverts. Most people are thus bullied into silence. But one way people can speak out is by not supporting the companies pushing the perversions. We are seeing that today. Examples -such as in this article- that come to mind are Bud Light, Target and Disney, particularly with the 'Disney+' streaming service. Other places are traditional organized religions that are adopting perversions are losing not only individual people, but whole churches who are leaving as a group.
9 people like this.

Reply 12 - Posted by: 24tea@Mag 5/26/2023 10:13:16 PM (No. 1478344)
Target, North Face, and Bud Light, are no longer viable or useful. They chose the wrong groups to support. Their marketing department is most likely stupid, young, or liberal, or all three.
5 people like this.

Reply 13 - Posted by: SycamoreHills 5/27/2023 2:31:29 AM (No. 1478424)
When I was in the financial services I had to be careful that I acted as a , i.e., make sure that what I recommended to a client was in their best interests, not necessarily my best interest. Otherwise, I could face severe financial and legal difficulties. Don't the corporate heads have this same sort of fiduciary duty? To make decisions serving the best interests of their stockholders rather than the dictates of George Soros and the Human Rights campaign. I hope some bull dog lawyers start filing class action lawsuits against these corporations. Of course there is always the possibility that these corporations are "too big to fail".
4 people like this.

Reply 14 - Posted by: franq 5/27/2023 9:03:25 AM (No. 1478576)
Yay!
1 person likes this.

Reply 15 - Posted by: GustoGrabber 5/27/2023 9:06:16 AM (No. 1478578)
Where are the shareholder alienation lawsuits?
3 people like this.

Reply 16 - Posted by: Faithfully 5/27/2023 11:27:48 PM (No. 1479086)
Good!
0 people like this.

Below, you will find ...
Most Recent Articles posted by "Dreadnought"
and
Most Active Articles (last 48 hours)
Most Recent Articles posted by Dreadnought"
DeSantis Stands Firm on Taxation, Welcomes
Bill to Abolish the IRS
11 replies
Posted by Dreadnought 5/27/2023 11:14:53 PM Post Reply
On Thursday, Florida Governor and Republican presidential candidate Ron DeSantis said he would welcome a bill to defund the IRS. DeSantis made the comments to Dana Loesch, a Second Amendment advocate and host of The Dana Show. During the interview, Loesch questioned DeSantis on his position regarding federal taxation, asking: If Congress defunded the IRS and sent such a bill like that to your desk, number one: Would you sign it? And then what would you replace the system with? Are you for a fair tax? A flat tax? Where do you stand on that?
Texas Attorney General Ken Paxton’s
mistress at heart of allegations in impeachment papers
9 replies
Posted by Dreadnought 5/27/2023 10:20:54 PM Post Reply
At the heart of Texas Attorney General Ken Paxton’s recent troubles is that he used his office to help a political donor — Austin real estate investor Nate Paul — in exchange for allegedly helping the attorney general remodel his home and giving Paxton’s mistress a job in his company. According to thedailybeast.com, “Paxton reportedly acknowledged the affair with the woman, who worked as an aide to a Texas state senator, to his staff in 2018 and said he had ended it.” Paul has denied that his hiring of the woman was as a favor to Paxton. Resignations of seven senior members of Paxton’s staff followed, accusing their boss
Biden, McCarthy reach debt ceiling deal
to avoid default
15 replies
Posted by Dreadnought 5/27/2023 9:47:01 PM Post Reply
Top leaders in both parties reached a long-sought deal on Saturday to avoid an unprecedented government default, announcing an agreement on a plan to lift the debt ceiling immediately and apply new caps on federal spending in the name of curbing deficits, according to sources familiar. To get there, negotiators had to iron out their differences on a small but crucial list of outstanding issues that had dogged the talks in recent days, including lower spending levels, new work requirements for social benefit programs and permitting reforms to expedite approval of energy infrastructure projects — three Republican demands that were opposed by most Democrats.
Texas House votes to impeach state Attorney
General Ken Paxton
9 replies
Posted by Dreadnought 5/27/2023 6:18:40 PM Post Reply
The Texas state House voted to impeach GOP state Attorney General Ken Paxton by a vote of 121-23 on Saturday, setting up the possibility that he could be removed from office. A conservative warrior in the courts, Paxton has been the subject of high-profile headlines recently that talked about his lawsuits against the Biden administration. More recently, however, the AG seems to have fallen from grace within his own party, as a Republican led panel in the state House approved 20 impeachment articles against him this week. Investigators accused Paxton of a number of misdoings. Among them is an alleged attempt to hide an affair, misusing
Did WaPo reporters conspire with extremists
to attack National Gallery of Art?
6 replies
Posted by Dreadnought 5/27/2023 5:32:36 PM Post Reply
And if they did, will anyone from the Washington Post face charges over it? Readers might remember this stunt from a month ago at the National Gallery of Art, in which climate-change protesters vandalized a display of an Edgar Degas sculpture. Fortunately, the Washington Post just happened to have a reporter and a photographer on scene that day to capture the crime and its aftermath: Protesters smeared black and red paint on the case and pedestal of Edgar Degas’s “Little Dancer Aged Fourteen” sculpture at the National Gallery of Art in D.C. on Thursday to bring attention to the climate crisis and demand that President Biden declare a climate emergency.
McCarthy says Congress will meet June 5
debt ceiling deadline
4 replies
Posted by Dreadnought 5/27/2023 2:23:40 PM Post Reply
House Speaker Kevin McCarthy (R-Calif.) said Saturday that Congress will meet the deadline to raise the debt ceiling, acknowledging that no deal has been made but vowing an agreement will be reached in time to prevent a government default. Treasury Secretary Janet Yellen raised the stakes in the marathon negotiations on Friday, when she provided the first hard deadline for when the government will be unable to pay down all of its obligations: June 5. Asked if Congress can meet that deadline, McCarthy didn’t hesitate. “Yes,”
‘The Little Mermaid’ shows Disney’s
lazy storytelling strategy
7 replies
Posted by Dreadnought 5/27/2023 12:31:07 PM Post Reply
Disney's live-action adaptation of The Little Mermaid is set to be released in the Chinese mainland on Friday, the same day as North America. The film, featuring African-American actress Halle Bailey, has caused a debate about representation in entertainment and highlighted the challenges of adapting beloved, traditional tales. Currently, The Little Mermaid has received mixed reviews in North America, with a 70 percent fresh rating on Rotten Tomatoes but only a 42 percent fresh rating from top media outlets. Additionally, the film's Metacritic score has dropped from an initial 61 to 59.
Target, Bud Light investors lose billions
on marketing misses
16 replies
Posted by Dreadnought 5/26/2023 1:22:27 PM Post Reply
Recent high-profile and controversial marketing decisions by Target and Bud Light are backfiring and burning shareholders in the process to the tune of a combined $28 billion. "These are both cases where brands have gotten in the middle of some really controversial issues," said Timothy Calkins, associate chair of the marketing department at Northwestern Kellogg, in an interview with FOX Business. "I think we'll see more brands be very cautious about getting into the middle of some of these really controversial issues," he noted. Bud Light’s gifting transgender activist Dylan Mulvaney a personalized pack of beer with the influencer's likeness as part of an ad for the company's March Madness contest
Vivek Ramaswamy censored for online ‘hate
speech’ as poll shows surge
14 replies
Posted by Dreadnought 5/26/2023 12:52:47 PM Post Reply
LinkedIn has censored GOP presidential candidate Vivek Ramaswamy for “misinformation” and “hate speech” in seemingly anodyne posts about climate change and the threat of China — as a new internal poll shows him third behind Florida Gov. Ron DeSantis and former President Donald Trump among Republican primary voters. The entrepreneur’s account has been blocked for more than a week over three posts deemed offensive by LinkedIn, specifically: “The CCP is playing the Biden administration like a Chinese mandolin.” “If the climate religion was really about climate change, then they’d be worried about, say, shifting oil production from the U.S. to places like Russia and China.” “The climate agenda is a lie
Beer industry "in shock" from Bud Light boycott 25 replies
Posted by Dreadnought 5/26/2023 12:12:13 PM Post Reply
Good. The beer industry isn’t celebrating the victory of conservatives over Bud Light. They are peeing in their pants like a drunk who waited too long to go to the men’s room. Nice image, right? That is the word from an interview by Fox News of Beer Business Daily editor and publisher Harry Schuhmacher. The entire beer industry is floored that Bud Light is still taking heat over its now-infamous promo with transgender influencer Dylan Mulvaney and the backlash has put rival beers in high demand, according to the publisher of prominent trade publication Beer Business Daily. “The whole industry is in shock.
Biden Has No Idea Who He Is Calling for
at Event, as He Ditches Debt Deadline
for Vacation
13 replies
Posted by Dreadnought 5/26/2023 12:20:41 AM Post Reply
Joe Biden doesn’t seem to give a darn about debt negotiations or our economic status. First, he refused to even talk with Republicans for 97 days. But since he has been talking, he doesn’t want to cut anything, he just wants to keep spending us into the poor house. He’s completely in the thrall of the leftist wing of his party and they don’t want him to agree with the Republicans. Unfortunately for the Democrats, Americans want cuts and they see Joe Biden as the obstacle here. The Republicans already passed a bill, it’s Biden who isn’t getting it done and Americans see it.
Trial Update: Prosecutors say couple could
have given President Biden's medical records
to Russia
26 replies
Posted by Dreadnought 5/26/2023 12:02:15 AM Post Reply
The trial of Dr. Jamie Lee Henry and his wife Dr. Anna Gabrielian started Tuesday in Baltimore. Both are accused of offering to use their positions to spy for Russia and to hand over private medical information on US officials and military personnel. Dr. Jamie Lee Henry was both a doctor and an Army major with a secret security clearance. Prosecutors have said during the trial that it was possible he could have handed the Russians Joe Biden’s medical records. Prosecutors alleged the couple could potentially provide the Russian government access to President Biden’s medical records, among other high-profile patients, in systems accessible online.
Most Active Articles (last 48 hours)
Jane Fonda Blames Men for Climate Change:
‘We Have to Arrest and Jail Those Men’
34 replies
Posted by Imright 5/27/2023 8:29:59 PM Post Reply
Hollywood star Jane Fonda made the outrageous claim Friday that climate change is being caused exclusively by men, specifically white men, adding that “those men” must be arrested and jailed. She also blamed the “patriarchy” and “racism” for global warming.Speaking at a career retrospective at the Cannes Film Festival in France, Jane Fonda promoted her radical climate activism efforts, saying the world has “about seven, eight years” to cut fossil fuel consumption in half.She also said “poor people of color” as well as populations in the southern hemisphere will be hit hardest by global warming.
Beatrix Potter Accused of Stealing ‘Peter
Rabbit’ Stories from ‘Enslaved Africans
Working on American Plantations’
34 replies
Posted by ladydawgfan 5/27/2023 12:06:12 AM Post Reply
The late British author Beatrix Potter is being accused of stealing the stories for her Peter Rabbit books from slaves in America, with a woke literature professor saying Potter is guilty of the “appropriation” of black culture. In a recent essay, Emily Zobel Marshall, who teaches postcolonial literature at Leeds Beckett university in England, claimed Beatrix Potter ripped off the oral “Br’er Rabbit” folk tales told by slaves working on southern plantations. In addition, she accuses Potter of deliberately hiding the “sources” of her literary inspiration. [Tweet]
BLM co-founder Patrisse Cullors is quietly
dumped from Warner Bros after her multi-platform
TV deal to create original shows telling
black stories produced ZERO content after
two years
26 replies
Posted by Imright 5/27/2023 2:22:41 AM Post Reply
Black Lives Matter co-founder Patrisse Cullors has been quietly let go from her Warner Bros TV deal after producing no content. Cullors, 39, signed the deal with the media giant in 2020 to much fanfare but it ended in secret in October 2022, it emerged on Friday. 'The deal, unfortunately, did not result in any produced shows,' a source told the New York Post. Cullors claimed in January 2022 that she was working on a documentary about how reparations were similar to the idea of landback, where Native Americans got back their lands, and another about black social mobility.
Reparations demands are spiking and Democrats
have this astonishing reaction
25 replies
Posted by Moritz55 5/27/2023 8:47:09 AM Post Reply
"It's time to pay." Those four words from Missouri Democrat Rep. Cori Bush are being heard a lot by Democratic politicians across the country this month. For Bush, the debt amounts to $14 trillion in reparations for Black Americans. In California, activists are demanding as much as $5 million per Black resident and asking Gov. Gavin Newsom "where's the money?" One member of Newsom's Reparations Task Force demanded that the state pay its "sin bill" In New York and Chicago, mayors are balking at towering costs from migrants being shipped from the border to their "sanctuary" cities.
'You're a piece of s***': NYC town hall
descends into chaos as foul-mouthed hecklers
hurl abuse at AOC over migrant crisis,
drag queen hour and debt ceiling showdown
23 replies
Posted by Imright 5/27/2023 9:56:01 AM Post Reply
A town hall meeting held by Rep. Alexandria Ocasio-Cortez in Queens on Friday night descended into farce as the firebrand was called a 'piece of s*** and berated for her views on Ukraine, migrants, drag queen story hours and the debt ceiling. The meeting was held in the Corona neighborhood, AOC's constituency. Her constituents were not in welcoming mood, especially when the town hall moved to to the question and answer stage. 'American citizens before migrants,' one heckler yelled. Others chanted: 'America first.' Another shouted: 'We are on the verge of nuclear war with Russia. Are you going to stop this war?' shouted another,
Was the Durham Report a distraction to
cover up something even worse?
23 replies
Posted by JoElla Bee 5/27/2023 1:20:29 AM Post Reply
I have become increasingly skeptical of much of what is going on in our government.  AT writers and readers inspire me to question everything.(snip) In the same timeframe during which the Durham report was released, we also saw a report released on the FBI FISA abuses.  We are supposed to be happy that only 278,000 unauthorized (illegal) warrantless searches occurred in 2020 and accept that the FBI has resolved this situation.Interesting...a system created to keep tabs on foreign threats is being used to illegally spy on American citizens at an alarming rate.
VP Harris, 1st woman to give commencement
speech at West Point, welcomes cadets
to ‘unsettled world’
22 replies
Posted by Imright 5/27/2023 1:26:10 PM Post Reply
NEW YORK— Vice President Kamala Harris, the first woman to deliver a commencement speech at West Point, lauded graduating cadets Saturday for their noble sacrifice in serving their country, but noted they were entering an “unsettled world” because of Russian aggression and the rising threats from China. “The world has drastically changed,” Harris told the roughly 950 graduating cadets. She referred to the global pandemic that took millions of lives and the fraught shifts in global politics in Europe and in Asia. “It is clear you graduate into an increasingly unsettled world where long-standing principles are at risk,” she said.
Dr. Jill Praises “How Far Women’s
Sports Have Come” as Biological Males
Claiming to be ‘Transgender’ Crush
Female Athletes (Video)
21 replies
Posted by Imright 5/27/2023 1:53:16 AM Post Reply
This is unbelievable gaslighting. Joe and Jill Biden on Friday hosted a ceremony for the Louisiana State University Tigers Women’s Basketball team to celebrate their 2022-2023 NCAA Championship season. Dr. Jill told the female athletes how proud she was of how far women’s sports have come.Biological males posing as ‘transgenders’ are destroying women’s sports. The Biden Regime is also waging a war on women’s sports with a proposed change to Title IX which would make it illegal for schools to ban transgender students from sports teams
Tom Hanks laments truth 'no longer empirical'
in Harvard commencement speech
19 replies
Posted by Beardo 5/27/2023 5:42:25 PM Post Reply
Actor Tom Hanks lectured new graduates on truth during his commencement speech at Harvard University Thursday. (snip) The actor attempted to motivate graduates to pursue "sacred" truth instead of the truth that has evolved from today's society. “For the truth to some is no longer empirical. It’s no longer based on data, nor common sense, nor even common decency,” Hanks said. (snip) Hanks acknowledged that an effort to pursue truth "is optional. But the truth, the truth is sacred. Unalterable. Chiseled into the stone and the foundation of our republic." All throughout the speech, the actor quoted from the Declaration of Independence and the Bible to get his point across,
Lululemon Employees Fired for Calling
911 on Looters Robbing the Store
19 replies
Posted by Hazymac 5/27/2023 3:32:01 PM Post Reply
Rachel Rogers was employed as a sales associate at the Lululemon store in Peachtree Corners, Ga., for five years. But after the same group of looters attacked the store for the fourth or fifth time, making off with thousands of dollars in merchandise, she called 911. Assistant Manager Jennifer Ferguson described the scene. “All of a sudden we see some gentlemen run into the store in masks and hoodies,” Ferguson said, “They swiped until they couldn’t hold any more product and ran out the door.” But a week later, Rogers was fired. She had apparently run afoul of a company policy that had a “zero tolerance” for calling 911. Certainly one can
Why Won’t Republicans Move On From Trump? 18 replies
Posted by Moritz55 5/27/2023 11:26:59 AM Post Reply
What some mainstream conservatives and pundits aren’t considering, given our bleak 2024 electoral landscape (unresolved DNC-sponsored mass mail-in voting; an open border with millions of people streaming across it; an administrative state and media complex actively colluding and working against the people) is that Trump’s era was, and probably is, the last time flyover country will ever see executive representation in Washington again. Looking ahead to 2024, we should ask, Have the voters in that overlooked region—so breezily dismissed time and time again—changed in any marked way? Are they ready to move on? If anything, they’ve become even more alienated and disgusted by the Washington establishment than they were in 2016.
Jordan Neely’s family to file wrongful
death lawsuit against ‘subway vigilante’
Daniel Penny
16 replies
Posted by Beardo 5/27/2023 10:28:26 PM Post Reply
The family of the homeless man put in a fatal chokehold on the F train by straphanger Daniel Penny plans to file a wrongful-death lawsuit against the former Marine, The Post has learned. (snip) Now Neely’s aunt, Carolyn Neely, who represents Jordan’s estate, has hired the Manhattan law firm of Mills & Edwards to file a civil action against Penny, according to a letter obtained by The Post. “Please be advised that this office has been retained . . . to pursue a claim for personal injuries and wrongful death. . . . Your action resulted in the death of Jordan Neely,” reads the missive sent to Penny’s attorneys this week.
Post New Article